| “It's as if you’re locked in”: qualitative explanations for area effects on smoking in disadvantaged communities M Stead, S MacAskill, AM MacKintosh, J Reece, D Eadie Health & place 7 (4), 333-343, 2001 | 346 | 2001 |
| Financial incentives for smoking cessation in pregnancy: randomised controlled trial D Tappin, L Bauld, D Purves, K Boyd, L Sinclair, S MacAskill, J McKell, ... Bmj 350, 2015 | 237 | 2015 |
| Rethinking drinking cultures: A review of drinking cultures and a reconstructed dimensional approach R Gordon, D Heim, S MacAskill Public health 126 (1), 3-11, 2012 | 191 | 2012 |
| Projective and enabling techniques explored V Will, D Eadie, S MacAskill Marketing Intelligence & Planning 14 (6), 38-43, 1996 | 151 | 1996 |
| ‘We're still the same people’: developing a mass media campaign to raise awareness and challenge the stigma of dementia E Devlin, S MacAskill, M Stead International Journal of nonprofit and voluntary sector marketing 12 (1), 47-58, 2007 | 121 | 2007 |
| Development and evaluation of an early detection intervention for mouth cancer using a mass media approach D Eadie, AM MacKintosh, S MacAskill, A Brown British Journal of Cancer 101 (2), S73-S79, 2009 | 105 | 2009 |
| “It makes you feel so full of life” LiveWell, a feasibility study of a personalised lifestyle programme for colorectal cancer survivors AS Anderson, S Caswell, M Wells, RJC Steele, S MacAskill Supportive Care in Cancer 18, 409-415, 2010 | 94 | 2010 |
| General dental practitioners' perception of their role within child protection: a qualitative study RR Welbury, SG MacAskill, JM Murphy, DJ Evans, KE Weightman, ... European Journal of Paediatric Dentistry 4, 89-95, 2003 | 82 | 2003 |
| Smoking prevalence and smoking cessation services for pregnant women in Scotland DM Tappin, S MacAskill, L Bauld, D Eadie, D Shipton, L Galbraith Substance Abuse Treatment, Prevention, and Policy 5, 1-10, 2010 | 79 | 2010 |
| Factors that affect the food choices made by girls and young women, from minority ethnic groups, living in the UK JM Lawrence, E Devlin, S MacAskill, M Kelly, M Chinouya, MM Raats, ... Journal of Human Nutrition and Dietetics 20 (4), 311-319, 2007 | 77 | 2007 |
| Applying an ecological model to social marketing communications A Lindridge, S MacASKILL, W Gnich, D Eadie, I Holme European Journal of Marketing 47 (9), 1399-1420, 2013 | 68 | 2013 |
| Give it up for baby: outcomes and factors influencing uptake of a pilot smoking cessation incentive scheme for pregnant women A Radley, P Ballard, D Eadie, S MacAskill, L Donnelly, D Tappin BMC public health 13, 1-13, 2013 | 63 | 2013 |
| “You cannae just take cigarettes away from somebody and no'gie them something back”: can social marketing help solve the problem of low-income smoking? S MacAskill, M Stead, AM MacKintosh, G Hastings Social Marketing Quarterly 8 (1), 19-34, 2002 | 61 | 2002 |
| Assessment of alcohol problems using AUDIT in a prison setting: more than an'aye or no'question S MacAskill, T Parkes, O Brooks, L Graham, A McAuley, A Brown BMC Public Health 11, 1-12, 2011 | 51 | 2011 |
| A qualitative analysis of compliance with smoke‐free legislation in community bars in Scotland: implications for public health D Eadie, D Heim, S MacAskill, A Ross, G Hastings, J Davies Addiction 103 (6), 1019-1026, 2008 | 41 | 2008 |
| Prison health needs assessment for alcohol problems T Parkes, S MacAskill, O Brooks, R Jepson, I Atherton, S McGhee, ... NHS Health Scotland, 2010 | 34 | 2010 |
| Gene regulation during morphogenesis in Candida albicans AJ Brown, CJ Barelle, S Budge, J Duncan, S Harris, PR Lee, P Leng, ... Contributions to microbiology 5, 112-125, 2000 | 27 | 2000 |
| Pre-teens learning about alcohol: Drinking and family contexts D Eadie, S MacAskill, O Brooks, D Heim, A Forsyth, S Punch Joseph Rowntree Foundation, 2010 | 25 | 2010 |
| Perceptions of factors that promote and protect against the misuse of alcohol amongst young people and young adults S MacAskill, E Cooke, D Eadie, G Hastings Glasgow: Centre for Social Marketing, University of Strathclyde, 2001 | 24 | 2001 |
| The Cessation in Pregnancy Incentives Trial (CPIT): study protocol for a randomized controlled trial DM Tappin, L Bauld, C Tannahill, L De Caestecker, A Radley, ... Trials 13, 1-11, 2012 | 22 | 2012 |
