| We’re all connected: The power of the social media ecosystem R Hanna, A Rohm, VL Crittenden Business horizons 54 (3), 265-273, 2011 | 3340 | 2011 |
| Market-oriented sustainability: a conceptual framework and propositions VL Crittenden, WF Crittenden, LK Ferrell, OC Ferrell, CC Pinney Journal of the academy of marketing science 39, 71-85, 2011 | 599 | 2011 |
| The use of social media: an exploratory study of usage among digital natives DL Williams, VL Crittenden, T Keo, P McCarty Journal of Public Affairs 12 (2), 127-136, 2012 | 427 | 2012 |
| Strategic marketing management cases DW Cravens, CW Lamb, VL Crittenden Irwin Professional Publishing, 2002 | 390 | 2002 |
| Building a capable organization: The eight levers of strategy implementation VL Crittenden, WF Crittenden Business horizons 51 (4), 301-309, 2008 | 348 | 2008 |
| Planning for growth: Life stage differences in family firms KA Eddleston, FW Kellermanns, SW Floyd, VL Crittenden, WF Crittenden Entrepreneurship Theory and Practice 37 (5), 1177-1202, 2013 | 267 | 2013 |
| The use of digital technologies in the classroom: A teaching and learning perspective C Buzzard, VL Crittenden, WF Crittenden, P McCarty Journal of Marketing Education 33 (2), 131-139, 2011 | 253 | 2011 |
| Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology VL Crittenden, WF Crittenden, H Ajjan Journal of Business Research 98, 191-203, 2019 | 224 | 2019 |
| Reducing conflict between marketing and manufacturing VL Crittenden, LR Gardiner, A Stam Industrial Marketing Management 22 (4), 299-309, 1993 | 189 | 1993 |
| Managing marketing implementation TV Bonoma, VL Crittenden MIT Sloan Management Review 29 (2), 7, 1988 | 182 | 1988 |
| Close the marketing/manufacturing gap VL Crittenden MIT Sloan Management Review 33 (3), 41, 1992 | 154 | 1992 |
| Social learning theory: A multicultural study of influences on ethical behavior RC Hanna, VL Crittenden, WF Crittenden Journal of Marketing Education 35 (1), 18-25, 2013 | 152 | 2013 |
| The cheating culture: A global societal phenomenon VL Crittenden, RC Hanna, RA Peterson Business Horizons 52 (4), 337-346, 2009 | 150 | 2009 |
| Relationships between organizational characteristics and strategic planning processes in nonprofit organizations WF Crittenden, VL Crittenden Journal of Managerial Issues, 150-168, 2000 | 135 | 2000 |
| The digitalization triumvirate: How incumbents survive AB Crittenden, VL Crittenden, WF Crittenden Business Horizons 62 (2), 259-266, 2019 | 134 | 2019 |
| Technology and business-to-consumer selling: Contemplating research and practice VL Crittenden, RA Peterson, G Albaum Journal of Personal Selling & Sales Management 30 (2), 103-109, 2010 | 116 | 2010 |
| A road to empowerment: social media use by women entrepreneurs in Egypt S Beninger, H Ajjan, RB Mostafa, VL Crittenden International Journal of Entrepreneurship and Small Business 27 (2-3), 308-332, 2016 | 114 | 2016 |
| Digital and social media marketing in business education: Implications for the marketing curriculum V Crittenden, W Crittenden Journal of Marketing Education 37 (2), 71-75, 2015 | 112 | 2015 |
| Planning and stakeholder satisfaction in religious organizations WF Crittenden, VL Crittenden, TG Hunt Journal of Voluntary Action Research 17 (2), 60-73, 1988 | 89 | 1988 |
| Digital disruption: The transdisciplinary future of marketing education V Crittenden, RA Peterson Journal of Marketing Education 41 (1), 3-4, 2019 | 76 | 2019 |
