| Analysis of health spa customers’ expectations and perceptions: The case of Spanish establishments ME Alén, JA Fraiz, R Rufín Polytechnical Studies Review 3 (5/6), 245-262, 2006 | 78 | 2006 |
| Marketing Público: Investigación, aplicaciones y estrategia R Rufín, C Medina Esic, Madrid, 2012 | 66 | 2012 |
| Transparency policy and students’ satisfaction and trust C Medina, R Rufín Transforming Government: People, Process and Policy 9 (3), 309-323, 2015 | 63 | 2015 |
| Facilitator and inhibitor factors: Adopting e-government in a dual model M Rey-Moreno, JA Felício, C Medina-Molina, R Rufín Journal of Business Research 88, 542-549, 2018 | 58 | 2018 |
| Adjusted expectations, satisfaction and loyalty development R Rufín, C Medina, M Rey The Service Industries Journal 32 (14), 2185-2202, 2012 | 57 | 2012 |
| The mediating effect of innovation in the relationship between retailers' strategic orientations and performance C Medina, R Rufín International Journal of Retail & Distribution Management 37 (7), 629-655, 2009 | 55 | 2009 |
| A cross-cultural comparison of electronic government adoption in Spain and the USA R Rufín, F Bélanger, CM Molina, L Carter, JCS Figueroa International Journal of Electronic Government Research (IJEGR) 10 (2), 43-59, 2014 | 43 | 2014 |
| Las empresas turísticas en la sociedad de la información RR Moreno EDITORIAL RAMÓN ARECES, 2002 | 42 | 2002 |
| Imagen de los destinos turísticos urbanos y lealtad del turista...:¿ Actitud o comportamiento? C Medina Molina, M Rey Moreno, R Rufín Moreno Estudios y perspectivas en turismo 19 (2), 279-298, 2010 | 41 | 2010 |
| Moderating factors in adopting local e-government in Spain R Rufín, C Medina, JC Sanchez Figueroa Local Government Studies 38 (3), 367-385, 2012 | 40 | 2012 |
| Sales growth of Spanish tourist firms: Some implications of Gibrat's Law on marketing management R Rufin Tourism Management 28 (3), 788-805, 2007 | 40 | 2007 |
| Satisfacción, lealtad y colectivismo en destinos culturales MR Moreno, CM Molina, RR Moreno Tourism & Management Studies 9 (2), 44-49, 2013 | 29 | 2013 |
| Building trust and commitment to blogs R Rufín, C Medina, M Rey The Service Industries Journal 33 (9-10), 876-891, 2013 | 26 | 2013 |
| Gender and e-government adoption in Spain RR Moreno, CM Molina, JCS Figueroa, MR Moreno International Journal of Electronic Government Research (IJEGR) 9 (3), 23-42, 2013 | 21 | 2013 |
| Research Note: Relationship versus Transactional Marketing in Travel and Tourism Trade Shows AR Oromendía, MDR Paz, R Rufín Tourism Economics 21 (2), 427-434, 2015 | 19 | 2015 |
| Introducción al marketing turístico RR Moreno, MDR Paz EDITORIAL RAMÓN ARECES, 2004 | 19 | 2004 |
| El papel moderador de la cultura en la generación de satisfacción y lealtad MM Cayetano, RM Ramón, RM Manuel Investigaciones Europeas de Dirección y Economía de la Empresa 17 (1), 57-73, 2011 | 16 | 2011 |
| Marketing (conceptos, instrumentos y estrategias) R Rufín ed. UNED, Madrid, 1998 | 16 | 1998 |
| La adopción del e-Gobierno en entornos voluntarios CM Molina, RR Moreno, MR Moreno Investigaciones europeas de dirección y economía de la empresa 19 (1), 42-52, 2013 | 15 | 2013 |
| A cross-cultural comparison of electronic government adoption in Spain and the USA R Rufín, F Bélanger, CM Molina, L Carter, JCS Figueroa Technology adoption and social issues: Concepts, methodologies, tools, and …, 2018 | 14 | 2018 |
