| Electronic word-of-mouth in hospitality and tourism management SW Litvin, RE Goldsmith, B Pan Tourism management 29 (3), 458-468, 2008 | 5524 | 2008 |
| A retrospective view of electronic word-of-mouth in hospitality and tourism management SW Litvin, RE Goldsmith, B Pan International Journal of Contemporary Hospitality Management 30 (1), 313-325, 2018 | 387 | 2018 |
| Cross‐cultural tourist behaviour: a replication and extension involving Hofstede's uncertainty avoidance dimension SW Litvin, JC Crotts, FL Hefner International Journal of Tourism Research 6 (1), 29-37, 2004 | 355 | 2004 |
| Individualism/collectivism as a moderating factor to the self-image congruity concept SW Litvin, GH Kar Journal of Vacation Marketing 10 (1), 23-32, 2004 | 274 | 2004 |
| Tourism: The world's peace industry? SW Litvin Journal of Travel Research 37 (1), 63-66, 1998 | 227 | 1998 |
| Self-image congruity: a valid tourism theory? SW Litvin, HK Goh Tourism Management 23 (1), 81-83, 2002 | 179 | 2002 |
| The destination attribute management model: an empirical application to Bintan, Indonesia SW Litvin, SNS Ling Tourism Management 22 (5), 481-492, 2001 | 179 | 2001 |
| Heavy users of travel agents: A segmentation analysis of vacation travelers RE Goldsmith, SW Litvin Journal of Travel Research 38 (2), 127-133, 1999 | 143 | 1999 |
| Can a festival be too successful? A review of Spoleto, USA SW Litvin, E Fetter International Journal of Contemporary Hospitality Management 18 (1), 41-49, 2006 | 140 | 2006 |
| Tourists’ use of restaurant webpages: Is the internet a critical marketing tool? SW Litvin, JE Blose, ST Laird Journal of Vacation Marketing 11 (2), 155-161, 2005 | 140 | 2005 |
| Responses to consumer-generated media in the hospitality marketplace: An empirical study SW Litvin, LM Hoffman Journal of Vacation Marketing 18 (2), 135-145, 2012 | 139 | 2012 |
| Spousal vacation-buying decision making revisited across time and place SW Litvin, G Xu, SK Kang Journal of Travel Research 43 (2), 193-198, 2004 | 132 | 2004 |
| Revisiting Plog’s model of allocentricity and psychocentricity... one more time SW Litvin Cornell hotel and restaurant administration quarterly 47 (3), 245-253, 2006 | 129 | 2006 |
| Tourism and understanding: The MBA study mission SW Litvin Annals of Tourism Research 30 (1), 77-93, 2003 | 111 | 2003 |
| E-surveying for tourism research: Legitimate tool or a researcher’s fantasy? SW Litvin, GH Kar Journal of Travel Research 39 (3), 308-314, 2001 | 109 | 2001 |
| Sensation seeking and its measurement for tourism research SW Litvin Journal of Travel Research 46 (4), 440-445, 2008 | 95 | 2008 |
| Understanding accommodation search query formulation: The first step in puttingheads in beds' B Pan, SW Litvin, TE O'Donnell Journal of Vacation Marketing 13 (4), 371-381, 2007 | 93 | 2007 |
| A comparative study of the use of “iconic” versus “generic” advertising images for destination marketing SW Litvin, N Mouri Journal of Travel Research 48 (2), 152-161, 2009 | 85 | 2009 |
| Cross-cultural research: Are researchers better served by knowing respondents’ country of birth, residence, or citizenship? JC Crotts, SW Litvin Journal of Travel Research 42 (2), 186-190, 2003 | 78 | 2003 |
| Hofstede, cultural differences, and TripAdvisor hotel reviews SW Litvin International Journal of Tourism Research 21 (5), 712-717, 2019 | 67 | 2019 |
