| Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International journal of information management 59, 102168, 2021 | 2721 | 2021 |
| Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 535 | 2023 |
| A broad overview of interactive digital marketing: A bibliometric network analysis AS Krishen, YK Dwivedi, N Bindu, KS Kumar Journal of Business Research 131, 183-195, 2021 | 345 | 2021 |
| Modeling regret effects on consumer post‐purchase decisions M Bui, AS Krishen, K Bates European Journal of Marketing 45 (7/8), 1068-1090, 2011 | 221 | 2011 |
| When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective H Hu, AS Krishen Journal of Business Research 100, 27-37, 2019 | 218 | 2019 |
| Signaling green! firm ESG signals in an interconnected environment that promote brand valuation MT Lee, RL Raschke, AS Krishen Journal of Business Research 138, 1-11, 2022 | 184 | 2022 |
| The generation of virtual needs: Recipes for satisfaction in social media networking AS Krishen, O Berezan, S Agarwal, P Kachroo Journal of Business Research 69 (11), 5248-5254, 2016 | 183 | 2016 |
| The state of marketing analytics in research and practice D Iacobucci, M Petrescu, A Krishen, M Bendixen Journal of Marketing Analytics 7, 152-181, 2019 | 124 | 2019 |
| The pursuit of virtual happiness: Exploring the social media experience across generations O Berezan, AS Krishen, S Agarwal, P Kachroo Journal of Business Research 89, 455-461, 2018 | 122 | 2018 |
| Understanding Chinese tourists' food consumption in the United States K Wu, C Raab, W Chang, A Krishen Journal of Business Research 69 (10), 4706-4713, 2016 | 122 | 2016 |
| Quality of college life (QCL) of students: Further validation of a measure of well-being MJ Sirgy, DJ Lee, S Grzeskowiak, GB Yu, D Webb, K El-Hasan, ... Social Indicators Research 99, 375-390, 2010 | 105 | 2010 |
| This event is me!: How consumer event self-congruity leverages sponsorship AG Close, AS Krishen, MS Latour Journal of Advertising Research 49 (3), 271-284, 2009 | 102 | 2009 |
| Web site success metrics: Addressing the duality of goals F Bélanger, W Fan, LC Schaupp, A Krishen, J Everhart, D Poteet, ... Communications of the ACM 49 (12), 114-116, 2006 | 98 | 2006 |
| Exploring loneliness and social networking: Recipes for hedonic well-being on Facebook O Berezan, AS Krishen, S Agarwal, P Kachroo Journal of Business Research 115, 258-265, 2020 | 91 | 2020 |
| Exploring social motivations for brand loyalty: Conformity versus escapism LI Labrecque, AS Krishen, S Grzeskowiak Journal of Brand Management 18, 457-472, 2011 | 91 | 2011 |
| Fear advertisements: Influencing consumers to make better health decisions AS Krishen, M Bui International Journal of Advertising 34 (3), 533-548, 2015 | 85 | 2015 |
| What’s in a word? Building program loyalty through social media communication C Raab, O Berezan, AS Krishen, S Tanford Cornell Hospitality Quarterly 57 (2), 138-149, 2016 | 79 | 2016 |
| A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services AS Krishen, RL Raschke, AG Close, P Kachroo Journal of Business Research 73, 20-29, 2017 | 78 | 2017 |
| Understanding the power of hope and empathy in healthcare marketing E Kemp, M Bui, A Krishen, PM Homer, MS LaTour Journal of Consumer Marketing 34 (2), 85-95, 2017 | 68 | 2017 |
| Understanding the components of information privacy threats for location-based services RL Raschke, AS Krishen, P Kachroo Journal of Information Systems 28 (1), 227-242, 2014 | 62 | 2014 |
Pushkin KachrooProfessor of Electrical and Computer Engineering, UNLV在 unlv.edu 的電子郵件地址已通過驗證