| The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea MJ Kim, N Chung, CK Lee Tourism management 32 (2), 256-265, 2011 | 1334 | 2011 |
| Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean’s model perspective KC Lee, N Chung Interacting with computers 21 (5-6), 385-392, 2009 | 1126 | 2009 |
| Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site N Chung, H Han, Y Joun Computers in human behavior 50, 588-599, 2015 | 839 | 2015 |
| The use of social media in travel information search N Chung, C Koo Telematics and Informatics 32 (2), 215-229, 2015 | 790 | 2015 |
| Effects of virtual reality and augmented reality on visitor experiences in museum T Jung, MC tom Dieck, H Lee, N Chung Information and communication technologies in tourism 2016: Proceedings of …, 2016 | 753 | 2016 |
| The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park T Jung, N Chung, MC Leue Tourism management 49, 75-86, 2015 | 730 | 2015 |
| The role of augmented reality for experience-influenced environments: The case of cultural heritage tourism in Korea N Chung, H Lee, JY Kim, C Koo Journal of Travel Research 57 (5), 627-643, 2018 | 472 | 2018 |
| Experiencing immersive virtual reality in museums H Lee, TH Jung, MC tom Dieck, N Chung Information & management 57 (5), 103229, 2020 | 463 | 2020 |
| A unified perspective on the factors influencing usage intention toward mobile financial services YK Lee, JH Park, N Chung, A Blakeney Journal of Business Research 65 (11), 1590-1599, 2012 | 410 | 2012 |
| The influence of tourism website on tourists' behavior to determine destination selection: A case study of creative economy in Korea N Chung, H Lee, SJ Lee, C Koo Technological Forecasting and Social Change 96, 130-143, 2015 | 354 | 2015 |
| Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites TH Jung, H Lee, N Chung, MC tom Dieck International Journal of Contemporary Hospitality Management 30 (3), 1621-1645, 2018 | 335 | 2018 |
| Consumers’ impulsive buying behavior of restaurant products in social commerce N Chung, HG Song, H Lee International Journal of Contemporary Hospitality Management 29 (2), 709-731, 2017 | 334 | 2017 |
| Constructivist research in smart tourism WC Hunter, N Chung, U Gretzel, C Koo Asia Pacific Journal of Information Systems 25 (1), 103-118, 2015 | 324 | 2015 |
| Effect of trust level on mobile banking satisfaction: a multi-group analysis of information system success instruments N Chung, SJ Kwon Behaviour & information technology 28 (6), 549-562, 2009 | 315 | 2009 |
| Conceptualization of smart tourism destination competitiveness C Koo, S Shin, U Gretzel, WC Hunter, N Chung Asia pacific journal of information systems 26 (4), 561-576, 2016 | 314 | 2016 |
| Smart tourism city: Developments and transformations P Lee, WC Hunter, N Chung Sustainability 12 (10), 3958, 2020 | 304 | 2020 |
| Empirical analysis of consumer reaction to the virtual reality shopping mall KC Lee, N Chung Computers in Human Behavior 24 (1), 88-104, 2008 | 241 | 2008 |
| Adoption of travel information in user-generated content on social media: the moderating effect of social presence N Chung, H Han, C Koo Behaviour & information technology 34 (9), 902-919, 2015 | 235 | 2015 |
| Metaverse tourism: conceptual framework and research propositions C Koo, J Kwon, N Chung, J Kim Current Issues in Tourism 26 (20), 3268-3274, 2023 | 226 | 2023 |
| Tourists’ happiness: are there smart tourism technology effects? H Lee, J Lee, N Chung, C Koo Asia Pacific Journal of Tourism Research 23 (5), 486-501, 2018 | 226 | 2018 |
