Debra Zahay

引用次數

	全部	自 2019 年
引文	4112	2095
H 指數	27	20
i10 指數	36	26

420

210

105

315

20042005200620072008200920102011201220132014201520162017201820192020202120222023202420 43 58 75 91 89 94 93 138 140 172 180 236 248 258 264 320 375 389 418 319

共同作者

James (Jimmy) W. PeltierArno Kleimenhagen Endowed Chair of Marketing, University of Wisconsin-Whitewater在 uww.edu 的電子郵件地址已通過驗證
Nick HajliProfessor in Digital Strategy, Loughborough University在 lboro.ac.uk 的電子郵件地址已通過驗證
Helge ThorbjørnsenProfessor at NHH - Norwegian School of Economics在 nhh.no 的電子郵件地址已通過驗證
Sharon ShavittUniversity of Illinois at Urbana-Champaign, Walter H Stellner Professor of Marketing在 illinois.edu 的電子郵件地址已通過驗證
Tiffany Barnett WhiteUniversity of Illinois at Urbana-Champaign在 illinois.edu 的電子郵件地址已通過驗證
Dr. Anjala S. KrishenMel Larson Endowed Chair of Marketing; Professor & Dept. Chair, Marketing & International Business在 unlv.edu 的電子郵件地址已通過驗證
Savvas PapagiannidisNewcastle University Business School在 ncl.ac.uk 的電子郵件地址已通過驗證
Mohana ShanmugamSenior Lecturer在 uniten.edu.my 的電子郵件地址已通過驗證
Marie-Odile RichardSUNY Poly在 sunypoly.edu 的電子郵件地址已通過驗證
Fay Cobb PaytonNC State University在 ncsu.edu 的電子郵件地址已通過驗證
Robert HandfieldBank of America Professor, Director - SCRC , Poole College of Mgmt, North Carolina State University在 ncsu.edu 的電子郵件地址已通過驗證
John SchibrowskyUniversity of Nevada, Las Vegas在 unlv.edu 的電子郵件地址已通過驗證
Brooke ReaveyDominican University在 dom.edu 的電子郵件地址已通過驗證
Devon S. Johnson PhDProfessor of Marketing (full), Montclair State University, NJ在 montclair.edu 的電子郵件地址已通過驗證
Laurent MuzellecTrinity Business School在 tcd.ie 的電子郵件地址已通過驗證
Janna M ParkerAssociate Professor of Marketing, James Madison University在 jmu.edu 的電子郵件地址已通過驗證
David AltounianSalve Regina University在 salve.edu 的電子郵件地址已通過驗證
Carrie S TrimbleMillikin University在 millikin.edu 的電子郵件地址已通過驗證
Archana KumarAssociate Professor, Department of Marketing在 montclair.edu 的電子郵件地址已通過驗證
Charlotte MasonProfessor of Marketing, University of Georgia在 terry.uga.edu 的電子郵件地址已通過驗證

追蹤

Debra Zahay

Professor of Marketing

在 stedwards.edu 的電子郵件地址已通過驗證 - 首頁

Customer information management crowdsourcing data quality personalization new product development


標題按引用次數排序按年份排序按標題排序	引用次數引用次數	年份
Getting too personal: Reactance to highly personalized email solicitations TB White, DL Zahay, H Thorbjørnsen, S Shavitt Marketing Letters 19, 39-50, 2008	552	2008
Branding co-creation with members of online brand communities N Hajli, M Shanmugam, S Papagiannidis, D Zahay, MO Richard Journal of Business Research 70, 136-144, 2017	484	2017
Social media marketing: A strategic approach MS Barker, D Barker, NF Bormann, KE Neher, D Zahay South-Western Cengage Learning, 2013	417	2013
Internet marketing: Integrating online and offline strategies ML Roberts, DL Zahay McGraw-Hill/Irwin, 2003	379	2003
Sources, uses, and forms of data in the new product development process D Zahay, A Griffin, E Fredericks Industrial Marketing Management 33 (7), 657-666, 2004	262	2004
Customer learning processes, strategy selection, and performance in business‐to‐business service firms D Zahay, A Griffin Decision Sciences 35 (2), 169-203, 2004	225	2004
Organizational learning and CRM success: A model for linking organizational practices, customer data quality, and performance JW Peltier, D Zahay, DR Lehmann Journal of interactive marketing 27 (1), 1-13, 2013	200	2013
Marketing strategy selection, marketing metrics, and firm performance D Zahay, A Griffin Journal of Business & Industrial Marketing 25 (2), 84-93, 2010	143	2010
The role of learning and technical capabilities in predicting adoption of B2B technologies DL Zahay, RB Handfield Industrial Marketing Management 33 (7), 627-641, 2004	142	2004
The role of transactional versus relational data in IMC programs: Bringing customer data together D Zahay, J Peltier, DE Schultz, A Griffin Journal of advertising research 44 (1), 3-18, 2004	131	2004
Digital marketing management: A handbook for the current (or future) CEO D Zahay business expert press, 2020	119	2020
The marketing organization’s journey to become data-driven DS Johnson, L Muzellec, D Sihi, D Zahay Journal of Research in Interactive Marketing 13 (2), 162-178, 2019	91	2019
Managerial perspectives on crowdsourcing in the new product development process D Zahay, N Hajli, D Sihi Industrial Marketing Management 71, 41-53, 2018	82	2018
Information Use in New Product Development: An Initial Exploratory Empirical Investigation in the Chemical Industry^* D Zahay, A Griffin, E Fredericks Journal of Product Innovation Management 28 (4), 485-502, 2011	65	2011
Advancing research in digital and social media marketing D Zahay Journal of Marketing Theory and Practice 29 (1), 125-139, 2021	64	2021
Interactive strategy formation: Organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms DL Zahay, J Peltier Industrial marketing management 37 (2), 191-205, 2008	64	2008
Information antecedents of personalisation and customisation in business-to-business service markets D Zahay, A Griffin Journal of Database Marketing & Customer Strategy Management 10, 255-271, 2003	59	2003
Building the foundation for customer data quality in CRM systems for financial services firms D Zahay, J Peltier, AS Krishen Journal of Database Marketing & Customer Strategy Management 19, 5-16, 2012	55	2012
Understanding Why Marketing Doesn't Use the Corporate Data Warehouse for CRM Applications FC Payton, D Zahay Journal of Database Marketing & Customer Strategy Management 10 (4), 315-326, 2003	54	2003
Organizational processes for B2B services IMC data quality D Zahay, J Peltier, A S. Krishen, D E. Schultz Journal of Business & Industrial Marketing 29 (1), 63-74, 2014	47	2014

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