| An empirical study of the factors affecting social network service use O Kwon, Y Wen Computers in human behavior 26 (2), 254-263, 2010 | 1336 | 2010 |
| Data quality management, data usage experience and acquisition intention of big data analytics O Kwon, N Lee, B Shin International journal of information management 34 (3), 387-394, 2014 | 1067 | 2014 |
| Technology acceptance theories and factors influencing artificial Intelligence-based intelligent products K Sohn, O Kwon Telematics and Informatics 47, 101324, 2020 | 613 | 2020 |
| Intimacy, familiarity and continuance intention: An extended expectation–confirmation model in web-based services Y Lee, O Kwon Electronic Commerce research and applications 10 (3), 342-357, 2011 | 491 | 2011 |
| Investigating the value of sociomaterialism in conceptualizing IT capability of a firm G Kim, B Shin, O Kwon Journal of Management Information Systems 29 (3), 327-362, 2012 | 247 | 2012 |
| Effects of data set features on the performances of classification algorithms O Kwon, JM Sim Expert Systems with Applications 40 (5), 1847-1857, 2013 | 237 | 2013 |
| Consumer engagement via interactive artificial intelligence and mixed reality EC Sung, S Bae, DID Han, O Kwon International journal of information management 60, 102382, 2021 | 198 | 2021 |
| User acceptance of context-aware services: self-efficacy, user innovativeness and perceived sensitivity on contextual pressure O Kwon, K Choi, M Kim Behaviour & Information Technology 26 (6), 483-498, 2007 | 177 | 2007 |
| MACE-SCM: A multi-agent and case-based reasoning collaboration mechanism for supply chain management under supply and demand uncertainties O Kwon, GP Im, KC Lee Expert systems with applications 33 (3), 690-705, 2007 | 174 | 2007 |
| The influence of mixed reality on satisfaction and brand loyalty in cultural heritage attractions: A brand equity perspective S Bae, TH Jung, N Moorhouse, M Suh, O Kwon Sustainability 12 (7), 2956, 2020 | 154 | 2020 |
| Applying case-based reasoning and multi-agent intelligent system to context-aware comparative shopping OB Kwon, N Sadeh Decision Support Systems 37 (2), 199-213, 2004 | 149 | 2004 |
| Ambient intelligence: The mycampus experience N Sadeh, F Gandon, OB Kwon Ambient Intelligence and Pervasive Computing, 2006 | 138 | 2006 |
| UbiDSS: a proactive intelligent decision support system as an expert system deploying ubiquitous computing technologies O Kwon, K Yoo, E Suh Expert systems with applications 28 (1), 149-161, 2005 | 133 | 2005 |
| NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior E Sung, O Kwon, K Sohn Psychology & Marketing 40 (11), 2306-2325, 2023 | 131 | 2023 |
| Artificial intelligence in the fashion industry: consumer responses to generative adversarial network (GAN) technology K Sohn, CE Sung, G Koo, O Kwon International Journal of Retail & Distribution Management 49 (1), 61-80, 2020 | 109 | 2020 |
| The influence of politeness behavior on user compliance with social robots in a healthcare service setting N Lee, J Kim, E Kim, O Kwon International Journal of Social Robotics 9, 727-743, 2017 | 105 | 2017 |
| Impact of website information design factors on consumer ratings of web-based auction sites OB Kwon, CR Kim, EJ Lee Behaviour & information technology 21 (6), 387-402, 2002 | 105 | 2002 |
| Meta web service: building web-based open decision support system based on web services OB Kwon Expert Systems with Applications 24 (4), 375-389, 2003 | 95 | 2003 |
| NAMA: A context-aware multi-agent based web service approach to proactive need identification for personalized reminder systems O Kwon, S Choi, G Park Expert Systems with Applications 29 (1), 17-32, 2005 | 94 | 2005 |
| Strategic Planning Simulation Based on Fuzzy Cognitive Map Knowledge and Dif ferential Game KC Lee, WJ Lee, OB Kwon, JH Han, PI Yu Simulation 71 (5), 316-327, 1998 | 94 | 1998 |
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