| Fostering consumer–brand relationships in social media environments: The role of parasocial interaction LI Labrecque Journal of interactive marketing 28 (2), 134-148, 2014 | 1288 | 2014 |
| Consumer power: Evolution in the digital age CFH Labrecque, Lauren, J Vor Dem Esche, C Mathwick, TP Novak Journal of interactive marketing 27 (4), 257-269, 2013 | 1111* | 2013 |
| Exciting red and competent blue: the importance of color in marketing LI Labrecque, GR Milne Journal of the Academy of Marketing Science 40 (5), 711-727, 2012 | 1081 | 2012 |
| Online personal branding: Processes, challenges, and implications LI Labrecque, E Markos, GR Milne Journal of interactive marketing 25 (1), 37-50, 2011 | 974 | 2011 |
| The marketers’ prismatic palette: A review of color research and future directions LI Labrecque, VM Patrick, GR Milne Psychology & Marketing 30 (2), 187-202, 2013 | 566 | 2013 |
| The assimilative and contrastive effects of word-of-mouth volume: An experimental examination of online consumer ratings A Khare, LI Labrecque, AK Asare Journal of Retailing 87 (1), 111-126, 2011 | 323 | 2011 |
| Toward an understanding of the online consumer's risky behavior and protection practices GR Milne, LI Labrecque, C Cromer Journal of Consumer Affairs 43 (3), 449-473, 2009 | 267 | 2009 |
| An integrated marketing communications perspective on social media metrics VA Barger, L Labrecque International Journal of Integrated Marketing Communications, Spring, 2013 | 245 | 2013 |
| Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong ECX Aw, LI Labrecque Journal of Consumer Marketing 37 (7), 895-908, 2020 | 225 | 2020 |
| Making choices while smelling, tasting, and listening: the role of sensory (Dis) similarity when sequentially sampling products D Biswas, LI Labrecque, DR Lehmann, E Markos Journal of Marketing 78 (1), 112-126, 2014 | 193 | 2014 |
| “Digital buddies”: Parasocial interactions in social media M Yuksel, LI Labrecque Journal of Research in Interactive Marketing 10 (4), 305-320, 2016 | 158 | 2016 |
| The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications LI Labrecque, K Swani, AT Stephen Psychology & Marketing 37 (6), 796-814, 2020 | 123 | 2020 |
| To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace LI Labrecque, GR Milne Marketing Letters 24, 165-176, 2013 | 113 | 2013 |
| Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices K Swani, LI Labrecque Marketing Letters 31 (2), 279-298, 2020 | 111 | 2020 |
| Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research LI Labrecque Psychology & Marketing 37 (7), 855-863, 2020 | 92 | 2020 |
| Exploring social motivations for brand loyalty: Conformity versus escapism LI Labrecque, AS Krishen, S Grzeskowiak Journal of Brand Management 18, 457-472, 2011 | 91 | 2011 |
| A new information lens: The self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information E Markos, LI Labrecque, GR Milne Journal of Interactive Marketing 42 (1), 46-62, 2018 | 74 | 2018 |
| Effects of sequential sensory cues on food taste perception: cross‐modal interplay between visual and olfactory stimuli D Biswas, LI Labrecque, DR Lehmann Journal of Consumer Psychology 31 (4), 746-764, 2021 | 53 | 2021 |
| When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach LI Labrecque, E Markos, K Swani, P Peña Journal of Business Research 135, 559-571, 2021 | 51 | 2021 |
| Celebrities as brand shields: The role of parasocial relationships in dampening negative consequences from brand transgressions ECX Aw, LI Labrecque Journal of Advertising 52 (3), 387-405, 2023 | 38 | 2023 |
George R. MilneProfessor of Marketing, University of Massachusetts Amherst在 isenberg.umass.edu 的電子郵件地址已通過驗證