| Dealing with endogeneity bias: The generalized method of moments (GMM) for panel data S Ullah, P Akhtar, G Zaefarian Industrial Marketing Management 71, 69-78, 2018 | 963 | 2018 |
| Improving PLS-SEM use for business marketing research P Guenther, M Guenther, CM Ringle, G Zaefarian, S Cartwright Industrial Marketing Management 111, 127-142, 2023 | 281 | 2023 |
| Endogeneity bias in marketing research: Problem, causes and remedies G Zaefarian, V Kadile, SC Henneberg, A Leischnig Industrial Marketing Management 65, 39-46, 2017 | 280 | 2017 |
| How to use instrumental variables in addressing endogeneity? A step-by-step procedure for non-specialists S Ullah, G Zaefarian, F Ullah Industrial Marketing Management 96, A1-A6, 2021 | 237 | 2021 |
| Networking capability in supplier relationships and its impact on product innovation and firm performance M Mitrega, S Forkmann, G Zaefarian, SC Henneberg International Journal of Operations & Production Management 37 (5), 577-606, 2017 | 229 | 2017 |
| A capability perspective on relationship ending and its impact on product innovation success and firm performance G Zaefarian, S Forkmann, M Mitręga, SC Henneberg Long range planning 50 (2), 184-199, 2017 | 201 | 2017 |
| The influence of network effects on SME performance P Naudé, G Zaefarian, ZN Tavani, S Neghabi, R Zaefarian Industrial Marketing Management 43 (4), 630-641, 2014 | 197 | 2014 |
| Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services G Zaefarian, SC Henneberg, P Naudé Industrial Marketing Management 42 (2), 260-272, 2013 | 110 | 2013 |
| How to design good experiments in marketing: Types, examples, and methods G Viglia, G Zaefarian, A Ulqinaku Industrial marketing management 98, 193-206, 2021 | 109 | 2021 |
| The varying roles of governance mechanisms on ex-post transaction costs and relationship commitment in buyer-supplier relationships K Shahzad, T Ali, J Takala, P Helo, G Zaefarian Industrial Marketing Management 71, 135-146, 2018 | 102 | 2018 |
| Different recipes for success in business relationships G Zaefarian, C Thiesbrummel, SC Henneberg, P Naudé Industrial Marketing Management 63, 69-81, 2017 | 93 | 2017 |
| Reverse knowledge transfer and subsidiary power Z Najafi-Tavani, G Zaefarian, P Naudé, A Giroud Industrial Marketing Management 48, 103-110, 2015 | 81 | 2015 |
| Unity is strength: A study of supplier relationship management integration P Oghazi, FF Rad, G Zaefarian, HM Beheshti, S Mortazavi Journal of business research 69 (11), 4804-4810, 2016 | 79 | 2016 |
| Ten basic questions about structural equations modeling you should know the answers to–But perhaps you don't V Davvetas, A Diamantopoulos, G Zaefarian, C Sichtmann Industrial Marketing Management 90, 252-263, 2020 | 78 | 2020 |
| Do supplier perceptions of buyer fairness lead to supplier sales growth? G Zaefarian, Z Najafi-Tavani, SC Henneberg, P Naudé Industrial Marketing Management 53, 160-171, 2016 | 72 | 2016 |
| Resource acquisition strategies in business relationships G Zaefarian, SC Henneberg, P Naudé Industrial Marketing Management 40 (6), 862-874, 2011 | 67 | 2011 |
| Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance Z Najafi-Tavani, S Mousavi, G Zaefarian, P Naudé Journal of Business Research 120, 42-58, 2020 | 53 | 2020 |
| How to apply the event study methodology in STATA: An overview and a step-by-step guide for authors S Ullah, G Zaefarian, R Ahmed, D Kimani Industrial marketing management 99, A1-A12, 2021 | 51 | 2021 |
| Building subsidiary local responsiveness:(When) does the directionality of intrafirm knowledge transfers matter? Z Najafi-Tavani, MJ Robson, G Zaefarian, U Andersson, C Yu Journal of World Business 53 (4), 475-492, 2018 | 43 | 2018 |
| Assessing the influence of celebrity and government endorsements on bitcoin’s price volatility S Ullah, R Attah-Boakye, K Adams, G Zaefarian Journal of Business Research 145, 228-239, 2022 | 28 | 2022 |
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