| Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective PM Herr, FR Kardes, J Kim Journal of consumer research 17 (4), 454-462, 1991 | 3949 | 1991 |
| On the consequences of priming: Assimilation and contrast effects PM Herr, SJ Sherman, RH Fazio Journal of experimental social psychology 19 (4), 323-340, 1983 | 943 | 1983 |
| Consequences of priming: Judgment and behavior. PM Herr Journal of personality and social psychology 51 (6), 1106, 1986 | 903 | 1986 |
| Toward a process model of the attitude–behavior relation: Accessing one's attitude upon mere observation of the attitude object. RH Fazio, MC Powell, PM Herr Journal of Personality and Social Psychology 44 (4), 723, 1983 | 669 | 1983 |
| Priming price: Prior knowledge and context effects PM Herr Journal of consumer research 16 (1), 67-75, 1989 | 647 | 1989 |
| An investigation of the processes by which product design and brand strength interact to determine initial affect and quality judgments C Page, PM Herr Journal of consumer psychology 12 (2), 133-147, 2002 | 384 | 2002 |
| Impact of dominance and relatedness on brand extensions PM Herr, PH Farquhar, RH Fazio Journal of consumer psychology 5 (2), 135-159, 1996 | 353 | 1996 |
| Handbook of consumer psychology CP Haugtvedt, PM Herr, FR Kardes Routledge, 2018 | 303 | 2018 |
| I know what you’re doing and why you’re doing it MC Campbell, A Kirmani Handbook of Concumer Psychology, 549-574, 2008 | 285 | 2008 |
| Beauty and the beholder: Toward an integrative model of communication source effects YS Kang, PM Herr Journal of Consumer Research 33 (1), 123-130, 2006 | 265 | 2006 |
| Attitudinal balance and cause‐related marketing: An empirical application of balance theory DZ Basil, PM Herr Journal of Consumer Psychology 16 (4), 391-403, 2006 | 254 | 2006 |
| The feature-positive effect in the self-perception process: Does not doing matter as much as doing? RH Fazio, SJ Sherman, PM Herr Journal of Personality and Social Psychology 42 (3), 404, 1982 | 245 | 1982 |
| The dual structure of brand associations PH Farquhar, PM Herr Brand equity & advertising, 263-277, 2013 | 243 | 2013 |
| Strategies for leveraging master brands. PH Farquhar, JY Han, PM Herr, Y Ijiri Marketing Research 4 (3), 1992 | 202 | 1992 |
| The role of prior knowledge and missing information in multiattribute evaluation DM Sanbonmatsu, FR Kardes, PM Herr Organizational Behavior and Human Decision Processes 51 (1), 76-91, 1992 | 201 | 1992 |
| Motivated search: Effects of choice accountability, issue involvement, and prior knowledge on information acquisition and use H Lee, PM Herr, FR Kardes, C Kim Journal of Business Research 45 (1), 75-88, 1999 | 187 | 1999 |
| A relational model for category extensions of brands. PH Farquhar, PM Herr, RH Fazio Advances in consumer research 17 (1), 1990 | 162 | 1990 |
| Dangerous Donations?: The Effects of Cause-Related Marketing On Charity Attitude DZ Basil, PM Herr Nonprofit and business sector collaboration, 59-76, 2013 | 124 | 2013 |
| Choice based on goals SMJ Van Osselaer, S Ramanathan, MC Campbell, JB Cohen, JK Dale, ... Marketing letters 16, 335-346, 2005 | 123 | 2005 |
| Attitude accessibility following a self-perception process. RH Fazio, PM Herr, TJ Olney Journal of Personality and Social Psychology 47 (2), 277, 1984 | 119 | 1984 |
