Joseph F. Hair, Jr.

Joseph F. Hair, Jr.

University of South Alabama, Cleverdon Chair of Business
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被引用 512409 次
multivariate analysis business analytics marketing structural equation modeling PLS
Kevin Lane Keller

Kevin Lane Keller

Tuck School of Business at Dartmouth College
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被引用 357971 次
Marketing Branding Brands Brand Management
TaranVeer kaur Mann

TaranVeer kaur Mann

Lovely Professional University
被引用 352067 次
Marketing
Valarie Zeithaml

Valarie Zeithaml

Marketing Department, University of North Carolina at Chapel Hill
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被引用 314933 次
marketing services marketing service management
Marko Sarstedt

Marko Sarstedt

Ludwig-Maximilians-University Munich
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被引用 263654 次
Marketing Structural Equation Modeling Consumer Behavior PLS Research Methods
Anderson Gaitan

Anderson Gaitan

Independiente
被引用 258159 次
Marketing negocios digitales comercio
R. P. Bagozzi

RP Bagozzi

Professor of Behavioral Science in Management, University of Michigan
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被引用 239807 次
Marketing Management social psychology statistics neuroscience
Claes Fornell

Claes Fornell

Chairman and Founder, American Customer Satisfaction Index
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被引用 221129 次
Customer Satisfaction Marketing Customer Experience Management
Scott B. MacKenzie

Scott B. MacKenzie

Professor Emeritus of Marketing, Indiana University
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被引用 191079 次
Marketing consumer behavior research methods advertising leadership
DAvid Aaker

DAvid Aaker

Prophet, BerkeleyHaas School of Business, University of California
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被引用 164094 次
Marketing branding strategy stories growth
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