| Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systems J Marcos-Cuevas, S Nätti, T Palo, J Baumann Industrial marketing management 56, 97-107, 2016 | 265 | 2016 |
| Brand building in software SMEs: an empirical study J Ojasalo, S Nätti, R Olkkonen Journal of Product & Brand Management 17 (2), 92-107, 2008 | 216 | 2008 |
| Orchestrator types, roles and capabilities–A framework for innovation networks P Hurmelinna-Laukkanen, S Nätti Industrial marketing management 74, 65-78, 2018 | 178 | 2018 |
| The intermediator role in value co-creation within a triadic business service relationship S Nätti, S Pekkarinen, A Hartikka, T Holappa Industrial Marketing Management 43 (6), 977-984, 2014 | 137 | 2014 |
| Coordination in innovation‐generating business networks–the case of Finnish Mobile TV development P Ritala, P Hurmelinna‐Laukkanen, S Nätti Journal of Business & Industrial Marketing 27 (4), 324-334, 2012 | 112 | 2012 |
| Customer knowledge transfer and key account management in professional service organizations S Nätti, A Halinen, N Hanttu International Journal of Service Industry Management 17 (4), 304-319, 2006 | 104 | 2006 |
| Absorptive capacity and network orchestration in innovation communities–promoting service innovation S Nätti, P Hurmelinna-Laukkanen, W J. Johnston Journal of Business & Industrial Marketing 29 (2), 173-184, 2014 | 86 | 2014 |
| Orchestration roles to facilitate networked innovation in a healthcare ecosystem M Pikkarainen, M Ervasti, P Hurmelinna-Laukkanen, S Nätti Carleton University, 2017 | 76 | 2017 |
| Loose coupling as an inhibitor of internal customer knowledge transfer: findings from an empirical study in B‐to‐B professional services S Nätti, J Ojasalo Journal of Business & Industrial Marketing 23 (3), 213-223, 2008 | 75 | 2008 |
| Implementing key account management: Intraorganizational practices and associated dilemmas J Marcos-Cuevas, S Nätti, T Palo, LJ Ryals Industrial Marketing Management 43 (7), 1216-1224, 2014 | 69 | 2014 |
| Digitalization-enabled evolution of customer value creation: An executive view in financial services I Lähteenmäki, S Nätti, S Saraniemi Journal of business research 146, 504-517, 2022 | 66 | 2022 |
| Orchestrating innovation networks: Alignment and orchestration profile approach P Hurmelinna-Laukkanen, K Möller, S Nätti Journal of Business Research 140, 170-188, 2022 | 63 | 2022 |
| Obstacles to upgrading customer value‐in‐use in retail banking I Lähteenmäki, S Nätti International Journal of Bank Marketing 31 (5), 334-347, 2013 | 60 | 2013 |
| Orchestrating for lead user involvement in innovation networks P Hurmelinna-Laukkanen, S Nätti, M Pikkarainen Technovation 108, 102326, 2021 | 49 | 2021 |
| Key account management in business-to-business expert organisations: an exploratory study on the implementation process S Nätti, T Palo The Service Industries Journal 32 (11), 1837-1852, 2012 | 44 | 2012 |
| Branding activities of a micro industrial services company J Sandbacka, S Nätti, J Tähtinen Journal of Services Marketing 27 (2), 166-177, 2013 | 43 | 2013 |
| What prevents effective utilisation of customer knowledge in professional B-to-B services? An empirical study S Nätti, J Ojasalo The Service Industries Journal 28 (9), 1199-1213, 2008 | 40 | 2008 |
| Network orchestration for knowledge mobility: the case of an international innovation community P Hurmelinna-Laukkanen, S Nätti jbm-Journal of Business Market Management 5 (4), 244-264, 2012 | 38 | 2012 |
| Formation of strategic networks under high uncertainty of a megaproject A Jussila, T Mainela, S Nätti Journal of Business & Industrial Marketing 31 (5), 575-586, 2016 | 34 | 2016 |
| The influence of internal communities of practice on customer perceived value in professional service relationships S Nätti, J Still The Service Industries Journal 27 (7), 893-905, 2007 | 30 | 2007 |