| Consumers’ reliance on product information and recommendations found in UGC HJ Cheong, MA Morrison Journal of interactive advertising 8 (2), 38-49, 2008 | 728 | 2008 |
| Posting, lurking, and networking: behaviors and characteristics of consumers in the context of user-generated content MA Morrison, HJ Cheong, SJ McMillan Journal of Interactive Advertising 13 (2), 97-108, 2013 | 86 | 2013 |
| Updating the Foote, Cone & Belding grid: Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers’ decision making HJ Cheong, Y Cheong Journal of Advertising Research 61 (1), 12-29, 2021 | 31 | 2021 |
| US consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce HJ Cheong, S Mohammed-Baksh Cogent Business & Management 6 (1), 1674077, 2019 | 28 | 2019 |
| US and Korean consumers: A cross-cultural examination of product information-seeking and-giving HJ Cheong, S Mohammed-Baksh Journal of Promotion Management 26 (6), 893-910, 2020 | 15 | 2020 |
| Perfect mothers? The description of mothers in food advertising J Lee, JM Hong, HJ Cheong Journal of Promotion Management 26 (4), 593-611, 2020 | 13 | 2020 |
| Spiral of silence in an algorithm-driven social media content environment: Conceptual framework and research propositions HJ Cheong, SM Baksh, I Ju Kome 10 (1), 32-46, 2022 | 12 | 2022 |
| How do consumers in the Web 2.0 era get information? Social media users’ use of and reliance on traditional media H Cheong, JS Park Journal of Marketing Analytics 3, 135-146, 2015 | 12 | 2015 |
| Purchase situations and information-seeking in brand-related user-generated content HJ Cheong, S Mohammed-Baksh Journal of Promotion Management 27 (5), 740-764, 2021 | 10 | 2021 |
| Purchase Decision Type Influences on Consumers’ Reliance: Brand-Related User-Generated Content HJ Cheong | 4 | 2016 |
| Exploring the Relationship between Consumer Knowledge and Skepticism towards Pro-Environmental Advertising: An Empirical Investigation J Lee, HJ Cheong KOME 12 (1), 35–60-35–60, 2024 | 1 | 2024 |
| Revisiting an advertising theory: the FCB grid in the 21st century HJ Cheong American Academy of Advertising. Conference. Proceedings (Online), 157, 2017 | 1 | 2017 |
| Millennials’ use of social media and its impact on communication skills B Forgione, HJ Cheong, SM Baksh Atlantic Journal of Communication, 1-14, 2025 | | 2025 |
| HEDONIC AND UTILITARIAN PRODUCTS FOR THE 21ST CENTURY: CLASSIFICATION OF MODERN PRODUCT CATEGORIES HJ Cheong, JA Choi, S Mohammed-Baksh American Academy of Advertising. Conference. Proceedings (Online), 59-59, 2021 | | 2021 |
| SHADING IN THE GRAY: PROFILING MEDIA USE PATTERNS OF POSTERS, LURKERS AND NETWORKERS M Morrison, HJ Cheong, SJ McMillan American Academy of Advertising. Conference. Proceedings (Online), 56, 2011 | | 2011 |
| A Comparison of US and Korean Consumers: A Cross-Cultural Study of Brand-Related UGC Found in Discussion Boards of Product Review Sites HJ Cheong | | 2008 |
