| To be or not to be governed like that? Harmful and/or offensive advertising complaints in the United Kingdom’s (Self-) regulatory context K Auxtova, M Brennan, S Dunne Journal of Business Ethics 172, 425-446, 2021 | 15 | 2021 |
| The impact of termination severity on customers' emotional, attitudinal and behavioral reactions A Nazifi, D El-Manstrly, A Tregear, K Auxtova Journal of Service Theory and Practice 31 (1), 65-81, 2021 | 13 | 2021 |
| The Scottish Improvement Journey: A Nationwide Approach to Improvement K Auxtova Scottish Government, 2018 | 3 | 2018 |
| Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract K Auxtova, M Brennan Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | 3 | 2018 |
| A tech-tonic shift: the complex dance of technology-enabled-learning and academic identity work in higher education D Alton, K Auxtova, G O’Rourke, S Tanner, C Drummond, J Duggan, ... Studies in Higher Education, 1-15, 2024 | 2 | 2024 |
| Instructor autonomy and identity: Navigating teaching & learning software adoption in third level business education S Tanner, C Drummond, D Alton, K Auxtova, J Duggan, G O'Rourke Irish Academy of Management Conference 2022, 2022 | 1 | 2022 |
| Organizations as toxic sponges: Decontaminating second-hand clothes from the ‘unholy trinity’of stigma, taboo, and disgust S Schreven, K Auxtova, L Wishart 38th EGOS Colloquium, Vienna, Austria 2022, 2022 | 1 | 2022 |
| Behind the Rhetorical Scenes of Offence: A Rhetorical Analysis of Complained-About Offensive Advertising K Auxtova Advances in Advertising Research X: Multiple Touchpoints in Brand …, 2019 | 1 | 2019 |
| Can Shocking Advertising Improve Charity Engagement?: A Cross-Cultural Study on Controversial Charity Advertisements K Auxtova, A Munzel 30e Congrès International AFM (Association Française du Marketing), 2014 | 1 | 2014 |
| Offensive and harmful advertising: A content analysis of official complaints K Auxtova, M Brennan Journal of Nonprofit & Public Sector Marketing 37 (1), 31-57, 2025 | | 2025 |
| How to get on board with secondhand shopping this Christmas L Wishart, K Auxtova, S Schreven | | 2024 |
| Refashioning Second-Hand Clothes Consumption Through Pleasure, Pain, Seduction and Conversion: A Virtue Ethics Perspective K Auxtova, S Schreven, LJ Wishart Journal of Business Ethics, 1-19, 2024 | | 2024 |
| Transforming for action: Drawing marketers as a technique to inspire students to aspire to become more responsible K Auxtova, D Clarke, S Schreven Business Education in the 21st Century, 104-126, 2024 | | 2024 |
| Digital resource disruption in Technology Enabled Learning (TEL): An IMP perspective on instructor decision-making autonomy in third-level networks C Drummond, S Tanner, D Alton, K Auxtova, G O'Rourke, J Duggan IMP 2024, 2024 | | 2024 |
| The role of charity shops in promoting reuse: A consumption work perspective K Auxtova, L Wishart, S Schreven 21st International Colloquium on Arts, Heritage, Nonprofit and Social Marketing, 2024 | | 2024 |
| Odor? Oh no! Women in deodorant and anti-perspirant advertising: A historical perspective S Schreven, K Auxtova GenMac-Gender, Markets, Consumers, 2024 | | 2024 |
| Desire, donate, discard, dump: What does (pre) love (d) have to do with it? S Schreven, K Auxtova 12th EIASM Interpretive Consumer Research Workshop, 2024 | | 2024 |
| The Role of Advertising in Creating Offence in the Marketplace K Auxtova, S Schreven Understanding Offence: Delimiting the (Un) sayable, 2024 | | 2024 |
| A historical account of the stigmatisation of sweat and smell and the legitimation of the anti-perspirant and deodorant industry K Auxtova, S Schreven, S Zyglidopoulos Academy of Marketing Conference, 2023 | | 2023 |
| Odor? Oh no! The legitimation of the anti-perspirant and deodorant industry & the stigmatization of sweat & smell K Auxtova, S Schreven, S Zyglidopoulos Consumer Culture Theory: Utopia Revisited, 2023 | | 2023 |