Các bài viết có thể truy cập công khai - Marnik DekimpeTìm hiểu thêm
Không có ở bất kỳ nơi nào: 1
Let your banner wave? Antecedents and performance implications of retailers’ private-label branding strategies
KO Keller, MG Dekimpe, I Geyskens
Journal of Marketing 80 (4), 1-19, 2016
Các cơ quan ủy nhiệm: Netherlands Organisation for Scientific Research
Có tại một số nơi: 17
Weathering product-harm crises
K Cleeren, MG Dekimpe, K Helsen
Journal of the Academy of Marketing Science 36, 262-270, 2008
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
The role of national culture in advertising's sensitivity to business cycles: An investigation across continents
B Deleersnyder, MG Dekimpe, JBEM Steenkamp, PSH Leeflang
Journal of Marketing Research 46 (5), 623-636, 2009
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
Price and advertising effectiveness over the business cycle
HJ Van Heerde, MJ Gijsenberg, MG Dekimpe, JBEM Steenkamp
Journal of Marketing Research 50 (2), 177-193, 2013
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
The effect of business-cycle fluctuations on private-label share: what has marketing conduct got to do with it?
L Lamey, B Deleersnyder, JBEM Steenkamp, MG Dekimpe
Journal of Marketing 76 (1), 1-19, 2012
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
Intra-and interformat competition among discounters and supermarkets
K Cleeren, F Verboven, MG Dekimpe, K Gielens
Marketing science 29 (3), 456-473, 2010
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
I felt low and my purse feels light: Depleting mood regulation attempts affect risk decision making
SD Bruyneel, S Dewitte, PH Franses, MG Dekimpe
Journal of Behavioral Decision Making 22 (2), 153-170, 2009
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
Dancing with a giant: The effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
K Gielens, LM Van de Gucht, JBEM Steenkamp, MG Dekimpe
Journal of Marketing Research 45 (5), 519-534, 2008
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys
A Lemmens, C Croux, MG Dekimpe
International Journal of Forecasting 24 (3), 414-431, 2008
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
Business cycle research in marketing: A review and research agenda
MG Dekimpe, B Deleersnyder
Journal of the Academy of Marketing Science 46, 31-58, 2018
Các cơ quan ủy nhiệm: Netherlands Organisation for Scientific Research
Win–win strategies at discount stores
B Deleersnyder, MG Dekimpe, JBEM Steenkamp, O Koll
Journal of Retailing and Consumer Services 14 (5), 309-318, 2007
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
Consumer confidence in Europe: United in diversity?
A Lemmens, C Croux, MG Dekimpe
International Journal of Research in Marketing 24 (2), 113-127, 2007
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
New product success in the consumer packaged goods industry: A shopper marketing approach
L Lamey, B Deleersnyder, JBEM Steenkamp, MG Dekimpe
International Journal of Research in Marketing 35 (3), 432-452, 2018
Các cơ quan ủy nhiệm: Netherlands Organisation for Scientific Research
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
KO Keller, I Geyskens, MG Dekimpe
Journal of Marketing Research 57 (4), 677-694, 2020
Các cơ quan ủy nhiệm: Netherlands Organisation for Scientific Research
Does competitive entry structurally change key marketing metrics?
M Kornelis, MG Dekimpe, PSH Leeflang
International Journal of Research in Marketing 25 (3), 173-182, 2008
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
Price and advertising effectiveness over the business cycle
MJ Gijsenberg, HJ Van Heerde, MG Dekimpe, JBEM Steenkamp
Unpublished manuscript, Louvain School of Management, 2010
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
How to mitigate private-label succes in recessions? A cross category investigation
L Lamey, B Deleersnyder, M Dekimpe, S Jan-Benedict EM
KU Leuven; Leuven, 2008
Các cơ quan ủy nhiệm: Research Foundation (Flanders)
Do consumers benefit from national-brand listings by hard discounters?
I Geyskens, B Deleersnyder, MG Dekimpe, D Lin
Journal of the academy of marketing science 52 (1), 97-118, 2024
Các cơ quan ủy nhiệm: Netherlands Organisation for Scientific Research
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