| The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction‐loyalty relationship H Huy Tuu, S Ottar Olsen, P Thi Thuy Linh Journal of Consumer Marketing 28 (5), 363-375, 2011 | 193 | 2011 |
| The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam HH Tuu, SO Olsen, DT Thao, NTK Anh Appetite 51 (3), 546-551, 2008 | 157 | 2008 |
| Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment H Huy Tuu, S Ottar Olsen Asia Pacific Journal of Marketing and Logistics 24 (1), 78-101, 2012 | 149 | 2012 |
| Food risk and knowledge in the satisfaction‐repurchase loyalty relationship H Huy Tuu, S Ottar Olsen Asia Pacific Journal of Marketing and Logistics 21 (4), 521-536, 2009 | 112 | 2009 |
| The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce NH Khoi, HH Tuu, SO Olsen Asia Pacific Journal of Marketing and Logistics 30 (4), 1112-1134, 2018 | 104 | 2018 |
| Reflective and impulsive influences on unhealthy snacking. The moderating effects of food related self-control P Honkanen, SO Olsen, B Verplanken, HH Tuu Appetite 58 (2), 616-622, 2012 | 72 | 2012 |
| The “well-being” and “ill-being” of online impulsive and compulsive buying on life satisfaction: The role of self-esteem and harmony in life SO Olsen, NH Khoi, HH Tuu Journal of Macromarketing 42 (1), 128-145, 2022 | 65 | 2022 |
| Nonlinear effects between satisfaction and loyalty: An empirical study of different conceptual relationships HH Tuu, SO Olsen Journal of Targeting, Measurement and Analysis for Marketing 18, 239-251, 2010 | 58 | 2010 |
| Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level H Huy Tuu, S Ottar Olsen Asia Pacific Journal of Marketing and Logistics 25 (4), 590-613, 2013 | 53 | 2013 |
| Ambivalence and involvement in the satisfaction–repurchase loyalty relationship HH Tuu, SO Olsen Australasian Marketing Journal 18 (3), 151-158, 2010 | 53 | 2010 |
| Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values SO Olsen, HH Tuu Food Research International 99, 98-105, 2017 | 50 | 2017 |
| The roles of ambivalence, preference conflict and family identity: A study of food choice among Vietnamese consumers SO Olsen, HH Tuu Food Quality and Preference 28 (1), 92-100, 2013 | 41 | 2013 |
| Intentions to consume sustainably produced fish: The moderator effects of involvement and environmental awareness K Skallerud, J Armbrecht, HH Tuu Sustainability 13 (2), 946, 2021 | 34 | 2021 |
| The relationships between core values, food-specific future time perspective and sustainable food consumption SO Olsen, HH Tuu Sustainable Production and Consumption 26, 469-479, 2021 | 27 | 2021 |
| An application of Tetraclass model for evaluating ecotourism service quality in Vietnam VTN Thuy, HH Tuu, S Llosa, HDP Thao Tourism and Hospitality Research 20 (3), 300-316, 2020 | 20 | 2020 |
| Conscientiousness and (un) healthy eating: The role of impulsive eating and age in the consumption of daily main meals SO Olsen, HH Tuu, P Honkanen, B Verplanken Scandinavian journal of psychology 56 (4), 397-404, 2015 | 18 | 2015 |
| Các nhân tố ảnh hưởng đến hành vi tiêu dùng xanh của người dân Nha Trang HH Tựu, NV Ngọc, ĐP Linh Tạp chí Quản lý và Kinh tế quốc tế 103 (Số 103), 1-19, 2018 | 16 | 2018 |
| Patterns of Vietnamese buying behaviors on luxury branded products HH Tuu, SO Olsen, LC Cong Asia Pacific Journal of Marketing and Logistics 29 (4), 778-795, 2017 | 16 | 2017 |
| Một số nhân tố ảnh hưởng đến sự quan tâm tham gia bảo hiểm xã hội tự nguyện của người buôn bán nhỏ lẻ trên địa bàn tỉnh Nghệ An XC Nguyễn, XT Nguyễn, HT Hồ VNU JOURNAL OF ECONOMICS AND BUSINESS 30 (1), 2014 | 14 | 2014 |
| Ý định quay lại và truyền miệng tích cực của du khách quốc tế đối với Nha Trang HH Tựu, TTÁ Cẩm Tạp chí Phát triển Kinh tế 262, 55-61, 2012 | 13 | 2012 |
