Theo dõi
Marcelo Vinhal Nepomuceno
Marcelo Vinhal Nepomuceno
Canada Research Chair in Consumer Decision-Making, Associate Professor of Marketing, HEC Montreal
Email được xác minh tại hec.ca - Trang chủ
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
MV Nepomuceno, M Laroche, MO Richard
Journal of Retailing and Consumer Services 21 (4), 619-629, 2014
4342014
Testosterone and domain-specific risk: Digit ratios (2D: 4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors
E Stenstrom, G Saad, MV Nepomuceno, Z Mendenhall
Personality and individual differences 51 (4), 412-416, 2011
2202011
The impact of materialism and anti-consumption lifestyles on personal debt and account balances
MV Nepomuceno, M Laroche
Journal of Business Research 68 (3), 654-664, 2015
1802015
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
M Laroche, M Vinhal Nepomuceno, MO Richard
Journal of Consumer Marketing 27 (3), 197-210, 2010
1472010
Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products
A Davidson, MV Nepomuceno, M Laroche
Journal of Business Ethics 155 (2), 479–494, 2019
1312019
The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern (vol 37, pg 245, 2018)
MI Kropfeld, MV Nepomuceno, DC Dantas
Journal of Public Policy & Marketing 37 (2), 342-342, 2018
128*2018
When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation
MV Nepomuceno, M Laroche
Journal of Business Ethics 143 (3), 467-483, 2017
892017
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
M Vinhal Nepomuceno, M Laroche, MO Richard, A Eggert
Journal of Consumer Marketing 29 (3), 176-189, 2012
832012
Human values and attitudes toward bank services in Brazil
M Vinhal Nepomuceno, J Barreiros Porto
International Journal of Bank Marketing 28 (3), 168-192, 2010
732010
Matching green messages with brand positioning to improve brand evaluation
VV da Luz, D Mantovani, MV Nepomuceno
Journal of Business Research 119, 25-40, 2020
602020
Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China
MVNMOR Michel Laroche
International Journal of Advertising 33 (4), 681-705, 2014
502014
When the Frugal Become Wasteful: An Examination into how Impression Management Can Initiate the End-Stages of Consumption for Frugal Consumers
M Philp, MV Nepomuceno
Psychology & Markerting, 2019
452019
What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France
M Laroche, MV Nepomuceno, L Huang, MO Richard
Journal of Advertising Research 51 (2), 404-416, 2011
402011
Consumer resistance: From anti-consumption to revenge
MV Nepomuceno, M Rohani, Y Grégoire
Consumer perception of product risks and benefits, 345-364, 2017
382017
Validação da escala de julgamento e significado do produto
MV Nepomuceno, CV Torres
Estudos de Psicologia (Natal) 10 (3), 421-430, 2005
382005
Do I Fear Death? The Effects of Mortality Salience on Anti-Consumption Lifestyles
MV Nepomuceno, M Laroche
Journal of Consumer Affairs 50 (1), 124-144, 2016
332016
Testosterone & gift-giving: Mating confidence moderates the association between digit ratios (2D:4D and rel2) and erotic gift-giving
MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias
Personality and Individual Differences 91 (March), 27-30, 2016
322016
The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers
S Borau, MV Nepomuceno
Journal of Business Ethics 154 (2), 325–340, 2019
302019
Testosterone at your fingertips: Digit ratios (2D: 4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates
MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias
Journal of Consumer Psychology 26 (2), 231-244, 2016
302016
Advances on the measure of judgment and meaning of the product for Brazil
S Alfinito, MV Nepomuceno, CV Torres
REMark – Revista Brasileira de Marketing 11 (2), 148-173, 2012
24*2012
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Bài viết 1–20