| An exploratory investigation of the consumer religious commitment and its influence on store loyalty and consumer complaint intentions K Swimberghe, D Sharma, L Flurry Journal of Consumer Marketing 26 (5), 340-347, 2009 | 216 | 2009 |
| A new dualistic approach to brand passion: Harmonious and obsessive KR Swimberghe, M Astakhova, BR Wooldridge Journal of Business Research 67 (12), 2657-2665, 2014 | 213 | 2014 |
| Consumer religiosity: Consequences for consumer activism in the United States K Swimberghe, LA Flurry, JM Parker Journal of business ethics 103, 453-467, 2011 | 177 | 2011 |
| Examining a psychological sense of brand community in elderly consumers K Swimberghe, MA Darrat, BD Beal, M Astakhova Journal of Business Research 82, 171-178, 2018 | 115 | 2018 |
| Actual and ideal-self congruence and dual brand passion M Astakhova, KR Swimberghe, BR Wooldridge Journal of Consumer Marketing 34 (7), 664-672, 2017 | 113 | 2017 |
| Drivers of customer relationships in quick-service restaurants: The role of corporate social responsibility KR Swimberghe, BR Wooldridge Cornell Hospitality Quarterly 55 (4), 354-364, 2014 | 109 | 2014 |
| The influence of religiosity on consumer ethical judgments and responses toward sexual appeals S Putrevu, K Swimberghek Journal of business ethics 115, 351-365, 2013 | 101 | 2013 |
| Consumer ethics of adolescents LA Flurry, K Swimberghe Journal of Marketing Theory and Practice 24 (1), 91-108, 2016 | 79 | 2016 |
| Deviant behavior in retail, when sales associates “Go Bad”! Examining the relationship between the work–family interface, job stress, and salesperson deviance K Swimberghe, RP Jones, M Darrat Journal of Retailing and Consumer Services 21 (4), 424-431, 2014 | 77 | 2014 |
| Does a consumer’s religion really matter in the buyer–seller dyad? An empirical study examining the relationship between consumer religious commitment, Christian conservatism … KR Swimberghe, D Sharma, LW Flurry Journal of business ethics 102, 581-598, 2011 | 70 | 2011 |
| Manufacturer rebate and channel coordination in O2O retailing Z Pei, BR Wooldridge, KR Swimberghe Journal of Retailing and Consumer Services 58, 102268, 2021 | 38 | 2021 |
| Exposing the moderating impact of parent-child value congruence on the relationship between adolescents’ materialism and subjective well-being LA Flurry, K Swimberghe, J Allen Journal of Business Research 128, 290-302, 2021 | 34 | 2021 |
| Examining brand communities among children and adolescents: an exploratory study L Ann Flurry, K R. Swimberghe, J M. Parker Journal of Consumer Marketing 31 (2), 103-110, 2014 | 26 | 2014 |
| Educational risk: Lessons learned during the COVID-19 pandemic BR Wooldridge, KA Byun, Z Pei, JH Hong, KR Swimberghe Marketing Education Review 31 (4), 340-351, 2021 | 13 | 2021 |
| The influence of religious commitment on consumer perceptions of closed-on-Sunday policies: an exploratory study of Chick-fil-A in the southern United States KR Swimberghe, BR Wooldridge, KA Ambort-Clark, J Rutherford The International Review of Retail, Distribution and Consumer Research 24 (1 …, 2014 | 11 | 2014 |
| The interplay of emotion regulation and sales experience in salesperson conflicts: Evidence from an emerging economy MA Darrat, JP Mulki, K Swimberghe Journal of Global Marketing 30 (2), 99-109, 2017 | 9 | 2017 |
| Differential impact of chief executive officer tenure on the firm's external and internal corporate social responsibility: Moderating effects of firm's visibility and slack M Al‐Shammari, S Banerjee, M Caldas, K Swimberghe Business Ethics, the Environment & Responsibility 32 (3), 961-985, 2023 | 6 | 2023 |
| APPLICATIONS OF STRUCTURAL EQUATION MODELING IN MARKETING AND CONSUMER RESEARCH: DID RESEARCHERS HEED BAUMGARTNER AND HOMBURG‟ S (1996) ADVICE? K Swimberghe Issues in Innovation 2 (1), 65-82, 2008 | 5 | 2008 |
| The affluenza epidemic: consequences of parent-child value congruence in a material world LA Flurry, KR Swimberghe Journal of Consumer Marketing 38 (2), 201-210, 2021 | 4 | 2021 |
| Hedonic and utilitarian value and patient satisfaction: perceptual differences between patients and providers KM Camp, K James, K Swimberghe, BJ Babin Greenleaf Publishing, 2017 | 4 | 2017 |
Barbara Wooldridge Associate Professor Marketing, University of Texas at TylerEmail được xác minh tại uttyler.edu
