| ‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy S Jaikumar, R Singh, A Sarin Journal of Business Research 86, 386-393, 2018 | 113 | 2018 |
| Leveraging ICT to overcome complementary institutional voids: Insights from institutional work by a social enterprise to help marginalized R Parthiban, I Qureshi, S Bandyopadhyay, B Bhatt, S Jaikumar Information Systems Frontiers 22, 633-653, 2020 | 94 | 2020 |
| Conspicuous consumption and income inequality in an emerging economy: evidence from India S Jaikumar, A Sarin Marketing Letters 26, 279-292, 2015 | 94 | 2015 |
| Digitally mediated value creation for non-commodity base of the pyramid producers R Parthiban, I Qureshi, S Bandyopadhyay, S Jaikumar International Journal of Information Management 56, 102256, 2021 | 81 | 2021 |
| Consuming beyond means: Debt trap of conspicuous consumption in an emerging economy S Jaikumar, Y Sharma Journal of Marketing Theory and Practice 29 (2), 233-249, 2021 | 28 | 2021 |
| Groups and teams: a review of bad apple behavior S Jaikumar, A Mendonca Team Performance Management: An International Journal 23 (5/6), 243-259, 2017 | 28 | 2017 |
| Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India M Viswanathan, S Jaikumar, A Sreekumar, S Dutta Journal of Consumer Affairs 55 (1), 179-202, 2021 | 24 | 2021 |
| Celebrity endorsements and branding strategies: Event study from India S Jaikumar, A Sahay Journal of Product & Brand Management 24 (6), 633-645, 2015 | 22 | 2015 |
| Digital access through smartphones and well-being of BoP women: insights from a field study in India R Parthiban, S Jaikumar, J Basak, S Bandyopadhyay Information Technology & People 35 (1), 1-26, 2022 | 21 | 2022 |
| Does pharmaceutical price regulation result in greater access to essential medicines A Sahay, S Jaikumar Study of the impact of drug price control order on sales volume of drugs in …, 2016 | 19 | 2016 |
| How do consumers choose sellers in e-marketplaces? The role of display price and sellers’ review volume S Jaikumar Journal of Advertising Research 59 (2), 232-241, 2019 | 13 | 2019 |
| Relationship between the dimensions of satisfaction and loyalty: an empirical study S Jaikumar International Journal of Innovations in Business 2 (4), 298, 2013 | 9 | 2013 |
| Impact of lifestyle diseases on income and household consumption: Evidence from an emerging economy S Jaikumar, S Dutta, N Sood Health marketing quarterly 38 (1), 35-49, 2021 | 7 | 2021 |
| Executive functions of BoP consumers: research propositions, conceptual framework and implications for marketing strategies for BoP markets R Mishra, R Singh, S Jaikumar Journal of Global Marketing 34 (4), 249-269, 2021 | 5 | 2021 |
| Impact of education on health-beliefs in an emerging economy: Understanding urban vs. rural differences and the moderating effect of social capital S Jaikumar, Y Sharma, P Silal Health Marketing Quarterly 37 (4), 316-332, 2020 | 4 | 2020 |
| Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India S Jaikumar, PK Chintagunta, A Sahay Journal of Marketing 88 (6), 1-23, 2024 | 2 | 2024 |
| Uncovering the secrets of small family businesses in a developing economy: the unsuspected role of social capital and household income interactions S Jaikumar, R Kumari Indian Institute of Management Calcutta, 2021 | 2 | 2021 |
| Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity R Sharma, P Mishra, S Jaikumar Indian Institutte of Management Calcutta, 2022 | 1 | 2022 |
| Shareholders’ reaction to ethical image of sports teams: an event study in the Indian Premier League S Jaikumar, V Pingali, V Virmani Decision 46, 283-300, 2019 | 1 | 2019 |
| ICT enabled Institutional Entrepreneurship to Mainstream the marginalized: Insights from the Case of NextConnect in India R Parthiban, S Bandyopadhyay, S Jaikumar AR-IIMC, 2019 | 1 | 2019 |
Ramendra SinghProfessor of Marketing, IIM Calcutta, IndiaEmail được xác minh tại iimcal.ac.in