| Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo G Rossolatos Psychology & Marketing 36 (12), 1249-1266, 2019 | 63 | 2019 |
| Brand image re-revisited: A semiotic note on brand iconicity and brand symbols G Rossolatos Social Semiotics 28 (3), 412-428, 2018 | 44 | 2018 |
| Brand equity planning with structuralist rhetorical semiotics G Rossolatos kassel university press GmbH, 2014 | 41 | 2014 |
| Applying structuralist semiotics to brand image research G Rossolatos George Rossolatos, 2013 | 39 | 2013 |
| A brand storytelling approach to COVID-19's terrorealization: cartographing the narrative space of a global pandemic G Rossolatos Journal of Destination Marketing & Management 18, 100484, 2020 | 35 | 2020 |
| Rhetorical transformations in multimodal advertising texts: From general to local degree zero G Rossolatos Hermes-Journal of Language and Communication in Business 50, 97-118, 2013 | 29 | 2013 |
| Taking the “multimodal turn” in interpreting consumption experiences G Rossolatos Consumption Markets & Culture 18 (5), 427-446, 2015 | 27 | 2015 |
| The ice-bucket challenge: the legitimacy of the memetic mode of cultural reproduction is the message G Rossolatos Signs and Society 3 (1), 132-152, 2015 | 27 | 2015 |
| Conducting multimodal rhetorical analysis of TV ads with Atlas. ti 7 G Rossolatos Multimodal Communication 3 (1), 51-84, 2014 | 27 | 2014 |
| Handbook of brand semiotics G Rossolatos kassel university press GmbH, 2015 | 26 | 2015 |
| Applications, implications and limitations of the semiotic square for analyzing advertising discourse and discerning alternative brand futures G Rossolatos Signs-International Journal of Semiotics 6, 2012 | 21 | 2012 |
| Exploring the rhetorical semiotic brand image structure of ad films with multivariate mapping techniques G Rossolatos Semiotica 2014 (200), 335-358, 2014 | 19 | 2014 |
| A sociosemiotic approach to consumer engagement in user-generated advertising G Rossolatos Social Semiotics 28 (4), 555-589, 2018 | 17 | 2018 |
| Brand equity planning with structuralist rhetorical semiotics: A conceptual framework G Rossolatos The Qualitative Report 18 (90), 1-20, 2013 | 16 | 2013 |
| The depth of brand engagement funnel: dimensionalizing interaction in social media brand communities G Rossolatos Qualitative Market Research: An International Journal 24 (2), 200-220, 2021 | 15 | 2021 |
| Semiotics of popular culture G Rossolatos kassel university press GmbH, 2015 | 14 | 2015 |
| On the pathology of the enthymeme: Accounting for hidden visual premises in advertising discourse G Rossolatos Signs and Society 2 (1), 1-27, 2014 | 14 | 2014 |
| “I know half the money I spend on advertising is wasted, but I do not know which half (J. Wannamaker)”: Semiotic answers to perennial branding troubles G Rossolatos Social Semiotics 23 (4), 545-560, 2013 | 14 | 2013 |
| Lady Gaga as (dis) simulacrum of monstrosity G Rossolatos Celebrity Studies 6 (2), 231-246, 2015 | 13 | 2015 |
| Fetish, Taboo, Simulacrum: An Applied Psychoanalytic/Semiotic Approach to the Experiential Consumption of Musical Products G Rossolatos, M Hogg 12th International Marketing Trends Conference, ESCP, Paris 19, 2013 | 13 | 2013 |