| Elderly and internet banking: An application of UTAUT2 J Arenas-Gaitán, B Peral-Peral, MA Ramon-Jeronimo Journal of Internet Banking and Commerce 20 (1), 1-23, 2015 | 374 | 2015 |
| Dirección de la fuerza de ventas ECD de Castro, AN García, BP Peral Esic Editorial, 2003 | 165 | 2003 |
| De la brecha digital a la brecha psico-digital: Mayores y redes sociales BP Peral, JA Gaitán, ÁFV Ramos Comunicar: Revista Científica de Comunicación y Educación, 57-64, 2015 | 160* | 2015 |
| Elderly persons and internet use MA Ramón-Jerónimo, B Peral-Peral, J Arenas-Gaitán Social Science Computer Review 31 (4), 389-403, 2013 | 160 | 2013 |
| Users' intrinsic and extrinsic drivers to use a web-based educational environment MJ Sánchez-Franco, B Peral-Peral, ÁF Villarejo-Ramos Computers & Education 74, 81-97, 2014 | 86 | 2014 |
| Self-efficacy and anxiety as determinants of older adults’ use of Internet Banking Services B Peral-Peral, ÁF Villarejo-Ramos, J Arenas-Gaitán Universal Access in the Information Society 19 (4), 825-840, 2020 | 38 | 2020 |
| A posteriori segmentation of elderly internet users: applying PLS-POS J Arenas-Gaitán, AF Villarejo Ramos, B Peral-Peral Marketing Intelligence & Planning 38 (3), 340-353, 2020 | 36 | 2020 |
| Technology Acceptance Model y mayores:¿ la educación y la actividad laboral desarrollada son variables moderadoras? BP Peral, JA Gaitán, MÁ Ramón-Jerónimo Revista Española de Investigación de Marketing ESIC 18 (1), 43-56, 2014 | 34 | 2014 |
| Food-related lifestyles across generations J Arenas-Gaitán, B Peral-Peral, J Reina-Arroyo British Food Journal 124 (5), 1485-1501, 2022 | 21 | 2022 |
| Users’ perception of visual design and the usefulness of a web-based educational tool MJ Sánchez-Franco, ÁF Villarejo-Ramos, B Peral-Peral, ... Procedia-Social and Behavioral Sciences 93, 1916-1921, 2013 | 21 | 2013 |
| Gender roles in social network sites from generation Y FJ Rondán-Cataluña, B Sanz-Altamira, B Peral-Peral Journal of technology management & innovation 12 (4), 1-9, 2017 | 19 | 2017 |
| Technology Acceptance Model y mayores:¿ la educación y la actividad laboral desarrollada son variables moderadoras? B Peral Peral, J Arenas Gaitán, M Ramón Jerónimo Escuela Superior de Gestión Comercial y Marketing, ESIC, 2014 | 18 | 2014 |
| Buying local food is not a question of attitude: an analysis of benefits and limitations B Peral-Peral, J Arenas Gaitán, J Reina-Arroyo Spanish Journal of Marketing-ESIC 26 (1), 80-97, 2022 | 12 | 2022 |
| El uso de los servicios online por los mayores: análisis de la banca por Internet/Usage of online services by elderly people: an analysis of internet banking ÁF Villarejo-Ramos, B Peral-Persal, J Arenas-Gaitán Aula abierta 47 (1), 97-106, 2018 | 12 | 2018 |
| Gender in the Elderly Internet Users J Arenas-Gaitán, B Peral-Peral, MÁ Ramón-Jerónimo Strategies in E-Business: Positioning and Social Networking in Online …, 2014 | 12 | 2014 |
| Local fresh food products and plant-based diets: An analysis of the relation between them J Arenas-Gaitán, B Peral-Peral, J Reina-Arroyo Sustainability 12 (12), 5082, 2020 | 11 | 2020 |
| Ways of shopping & retail mix at the Greengrocer's J Arenas-Gaitán, B Peral-Peral, J Reina-Arroyo Journal of Retailing and Consumer services 60, 102451, 2021 | 10 | 2021 |
| Grupos de mayores en la banca electrónica. Segmentación de clases latentes con PLS-POS J Arenas-Gaitán, B Peral-Peral, AF Villarejo-Ramos Congreso Marketing AEMARK, 2016 | 10 | 2016 |
| El papel de las variables sociodemográficas en el uso de las aplicaciones basadas en Internet por los Mayores BP Peral, JA Gaitán, MÁR Jerónimo INNOVAR. Revista de Ciencias Administrativas y Sociales 23 (48), 55-65, 2013 | 10 | 2013 |
| A study of consumer preferences for e-retailer'attributes: An application of conjoint analysis B Peral Peral, JRB Rey, ÁF Villarejo Ramos The International Journal of Management Science and Information Technology …, 2012 | 10* | 2012 |
