Theo dõi
Michael Jay Polonsky
Michael Jay Polonsky
Alfred Deakin Professor and Head of the Department of Marketing, Deakin University - Australia
Email được xác minh tại deakin.edu.au - Trang chủ
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
An introduction to green marketing
MJ Polonsky
Electronic green journal 1 (2), 1994
1825*1994
Reevaluating green marketing: a strategic approach
MJ Polonsky, PIII Rosenberger
Business horizons 44 (5), 21-21, 2001
9942001
A stakeholder theory approach to designing environmental marketingstrategy
MJ Polonsky
Journal of business & industrial marketing 10 (3), 29-46, 1995
7861995
Transformative green marketing: Impediments and opportunities
MJ Polonsky
Journal of business research 64 (12), 1311-1319, 2011
7372011
Designing and Implementing a Research Project: A Business Students Guide, 3rd edition
MJ Polonsky, D Waller
Sage Press, 2015
587*2015
Designing and Implementing a Research Project: A Business Students Guide, 2nd edition
M Polonsky, D Waller
Designing and Implementing a Research Project: A Business Students Guide …, 2011
587*2011
Designing and managing a research project: a business student's guide
MJ Polonsky, DS Waller
Sage Publications, Inc, 2005
587*2005
Using strategic alliances to develop credible green marketing
N Mendleson, MJ Polonsky
Journal of consumer marketing 12 (2), 4-18, 1995
4761995
Linking sponsorship and cause related marketing: Complementarities and conflicts
MJ Polonsky, R Speed
European Journal of Marketing 35 (11/12), 1361-1389, 2001
4562001
Designing vignette studies in marketing
KD Wason, MJ Polonsky, MR Hyman
Australasian Marketing Journal (AMJ) 10 (3), 41-58, 2002
4352002
Environmental commitment: a basis for environmental entrepreneurship?
PD Keogh, MJ Polonsky
Journal of organizational change management 11 (1), 38-49, 1998
4281998
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous
Journal of Marketing Management 28 (3-4), 238-263, 2012
4192012
Environmental marketing: strategies, practice, theory, and research
MJ Polonsky, AT Mintu-Wimsatt, eds
Haworth Press, 1995
398*1995
Marketing and sustainability
M Charter, K Peattie, J Ottman, MJ Polonsky
Centre for Business Relationships, Accountability, Sustainability and …, 2002
3652002
Global branding and strategic CSR: an overview of three types of complexity
M Polonsky, C Jevons
International Marketing Review, 2009
3522009
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
KMR Taufique, A Vocino, MJ Polonsky
Journal of Strategic Marketing 25 (7), 511-529, 2017
3412017
Environmentally sustainable food production and marketing: opportunity or hype?
S Bhaskaran, M Polonsky, J Cary, S Fernandez
British food journal 108 (8), 677-690, 2006
3292006
A stakeholder approach to corporate social responsibility, reputation and business performance
M Taghian, C D’Souza, MJ Polonsky
Social Responsibility Journal 11 (2), 340-363, 2015
3232015
Greener marketing: a global perspective on greening marketing practice
M Charter, MJ Polonsky, Eds
Greenleaf Publishing, 1999
317*1999
Can the overcommercialization of cause-related marketing harm society?
MJ Polonsky, G Wood
Journal of macromarketing 21 (1), 8-22, 2001
3072001
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