| The persuasiveness of source credibility: A critical review of five decades' evidence C Pornpitakpan Journal of applied social psychology 34 (2), 243-281, 2004 | 2910 | 2004 |
| The effect of celebrity endorsers' perceived credibility on product purchase intention: The case of Singaporeans C Pornpitakpan Journal of international consumer marketing 16 (2), 55-74, 2004 | 389 | 2004 |
| Animosity towards economic giants: what the little guys think S Hoon Ang, K Jung, A Keng Kau, S Meng Leong, C Pornpitakpan, ... Journal of consumer marketing 21 (3), 190-207, 2004 | 314 | 2004 |
| A typology of animosity and its cross-national validation K Jung, SH Ang, SM Leong, SJ Tan, C Pornpitakpan, AK Kau Journal of Cross-Cultural Psychology 33 (6), 525-539, 2002 | 286 | 2002 |
| Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences SM Leong, JA Cote, SH Ang, SJ Tan, K Jung, AK Kau, C Pornpitakpan Journal of International Business Studies 39, 996-1009, 2008 | 275 | 2008 |
| Transcultural properties of the composite scale of morningness: the relevance of the “morning affect” factor H Caci, A Adan, P Bohle, V Natale, C Pornpitakpan, A Tilley Chronobiology international 22 (3), 523-540, 2005 | 176 | 2005 |
| The effects of cultural adaptation on business relationships: Americans selling to Japanese and Thais C Pornpitakpan Journal of International Business Studies 30 (2), 317-337, 1999 | 162 | 1999 |
| The effect of cultural differences, source expertise, and argument strength on persuasion: An experiment with Canadians and Thais C Pornpitakpan, JNP Francis Journal of International Consumer Marketing 13 (1), 77-101, 2000 | 111 | 2000 |
| Trade in Thailand: A three-way cultural comparison C Pornpitakpan Business horizons 43 (2), 61-70, 2000 | 110 | 2000 |
| The effect of salespersons’ retail service quality and consumers’ mood on impulse buying C Pornpitakpan, Y Yuan, JH Han Australasian Marketing Journal 25 (1), 2-11, 2017 | 99 | 2017 |
| The effect of culture and salespersons’ retail service quality on impulse buying C Pornpitakpan, JH Han Australasian Marketing Journal 21 (2), 85-93, 2013 | 90 | 2013 |
| Psychometric properties of the composite scale of morningness: a shortened version C Pornpitakpan Personality and Individual Differences 25 (4), 699-709, 1998 | 76 | 1998 |
| Factors associated with opinion seeking: A cross-national study C Pornpitakpan Journal of Global Marketing 17 (2-3), 91-113, 2004 | 41 | 2004 |
| Managerial insights into sachet marketing strategies and popularity in the Philippines JA Sy‐Changco, C Pornpitakpan, R Singh, CM Bonilla Asia Pacific Journal of Marketing and Logistics 23 (5), 755-772, 2011 | 35 | 2011 |
| The influence of incongruity on the effectiveness of humorous advertisements: The case of Singaporeans C Pornpitakpan, TKJ Tan Journal of International Consumer Marketing 12 (3), 27-44, 2000 | 28 | 2000 |
| The persuasive effect of circadian arousal, endorser expertise, and argument strength in advertising C Pornpitakpan Journal of Global Marketing 17 (2-3), 141-172, 2004 | 26 | 2004 |
| The effect of cultural adaptation on perceived trustworthiness: Americans adapting to Chinese Indonesians C Pornpitakpan Asia Pacific Journal of Marketing and Logistics 17 (1), 70-88, 2005 | 25 | 2005 |
| A critical review of classical conditioning effects on consumer behavior C Pornpitakpan Australasian Marketing Journal 20 (4), 282-296, 2012 | 24 | 2012 |
| The effect of message appeals countering unrealistic optimism on purchase intentions: A cross‐national study C Pornpitakpan, RT Green Asia Pacific Journal of Marketing and Logistics 19 (3), 207-226, 2007 | 24 | 2007 |
| Additional validity of the basic language morningness (BALM) scale C Pornpitakpan Personality and Individual Differences 28 (1), 59-72, 2000 | 24 | 2000 |
Swee Hoon AngNational University of SingaporeEmail được xác minh tại nus.edu.sg