| Customer experience creation: Determinants, dynamics and management strategies PC Verhoef, KN Lemon, A Parasuraman, A Roggeveen, M Tsiros, ... Journal of retailing 85 (1), 31-41, 2009 | 5315 | 2009 |
| Store atmospherics: A multisensory perspective C Spence, NM Puccinelli, D Grewal, AL Roggeveen Psychology & Marketing 31 (7), 472-488, 2014 | 859 | 2014 |
| How the COVID-19 pandemic may change the world of retailing AL Roggeveen, R Sethuraman Journal of retailing 96 (2), 169, 2020 | 661 | 2020 |
| The future of in-store technology D Grewal, SM Noble, AL Roggeveen, J Nordfalt Journal of the Academy of Marketing Science 48, 96-113, 2020 | 550 | 2020 |
| Understanding retail experiences and customer journey management D Grewal, AL Roggeveen Journal of retailing 96 (1), 3-8, 2020 | 418 | 2020 |
| Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery? AL Roggeveen, M Tsiros, D Grewal Journal of the Academy of Marketing Science 40, 771-790, 2012 | 405 | 2012 |
| The effect of compensation on repurchase intentions in service recovery D Grewal, AL Roggeveen, M Tsiros Journal of retailing 84 (4), 424-434, 2008 | 398 | 2008 |
| The personalization-privacy paradox: implications for new media E Aguirre, AL Roggeveen, D Grewal, M Wetzels Journal of consumer marketing 33 (2), 98-110, 2016 | 317 | 2016 |
| The impact of dynamic presentation format on consumer preferences for hedonic products and services AL Roggeveen, D Grewal, C Townsend, R Krishnan Journal of Marketing 79 (6), 34-49, 2015 | 316 | 2015 |
| The DAST framework for retail atmospherics: The impact of in-and out-of-store retail journey touchpoints on the customer experience AL Roggeveen, D Grewal, EB Schweiger Journal of retailing 96 (1), 128-137, 2020 | 311 | 2020 |
| Enhancing customer engagement through consciousness D Grewal, AL Roggeveen, R Sisodia, J Nordfält Journal of Retailing 93 (1), 55-64, 2017 | 262 | 2017 |
| “Like it or not” Consumer responses to word‐of‐mouth communication in on‐line social networks KS Coulter, A Roggeveen Management Research Review 35 (9), 878-899, 2012 | 261 | 2012 |
| Customer-interfacing retail technologies in 2020 & beyond: An integrative framework and research directions AL Roggeveen, R Sethuraman Journal of retailing 96 (3), 299-309, 2020 | 252 | 2020 |
| Strategizing retailing in the new technology era D Grewal, DK Gauri, AL Roggeveen, R Sethuraman Journal of Retailing 97 (1), 6-12, 2021 | 225 | 2021 |
| Regulatory fit: A meta-analytic synthesis S Motyka, D Grewal, NM Puccinelli, AL Roggeveen, T Avnet, A Daryanto, ... Journal of Consumer Psychology 24 (3), 394-410, 2014 | 217 | 2014 |
| Do digital displays enhance sales? Role of retail format and message content AL Roggeveen, J Nordfält, D Grewal Journal of Retailing 92 (1), 122-131, 2016 | 173 | 2016 |
| Frontline cyborgs at your service: How human enhancement technologies affect customer experiences in retail, sales, and service settings D Grewal, M Kroschke, M Mende, AL Roggeveen, ML Scott Journal of Interactive Marketing 51 (1), 9-25, 2020 | 159 | 2020 |
| Retail value-based pricing strategies: New times, new technologies, new consumers D Grewal, AL Roggeveen, LD Compeau, M Levy Journal of Retailing 88 (1), 1-6, 2012 | 151 | 2012 |
| Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies AL Roggeveen, D Grewal, J Karsberg, SM Noble, J Nordfält, VM Patrick, ... Journal of Retailing 97 (1), 81-98, 2021 | 142 | 2021 |
| Deal or no deal? How number of buyers, purchase limit, and time‐to‐expiration impact purchase decisions on group buying websites KS Coulter, A Roggeveen Journal of Research in Interactive Marketing 6 (2), 78-95, 2012 | 127 | 2012 |
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeEmail được xác minh tại babson.edu
