| Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving YC Chen, PC Li, KR Evans Industrial Marketing Management 41 (6), 1019-1034, 2012 | 281 | 2012 |
| Do website features matter in an online gamification context? Focusing on the mediating roles of user experience and attitude CL Hsu, YC Chen, TN Yang, WK Lin Telematics and Informatics 34 (4), 196-205, 2017 | 122 | 2017 |
| Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets YC Chen, PC Li, TJ Arnold Industrial Marketing Management 42 (8), 1181-1191, 2013 | 99 | 2013 |
| Does product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty CL Hsu, YC Chen, TN Yang, WK Lin, YH Liu Information Technology & People 31 (3), 886-907, 2018 | 72 | 2018 |
| An integrated model of customer loyalty: an empirical examination in retailing practice YC Chen, YC Shen, S Liao The Service Industries Journal 29 (3), 267-280, 2009 | 71 | 2009 |
| Interaction Orientation and Product Development Performance for Taiwanese Electronics Firms: The Mediating Role of Market‐Relating Capabilities YC Chen, PC Li, KR Evans, TJ Arnold Journal of Product Innovation Management 34 (1), pp. 13-34., 2017 | 55 | 2017 |
| How inter-and intra-organisational coordination affect product development performance: the role of slack resources YC Chen, PC Li, YH Lin Journal of Business & Industrial Marketing 28 (2), 125-136, 2013 | 51 | 2013 |
| Measuring quality variations in e-service YC Chen, YC Shen, CTY Lee, FK Yu Journal of Service Theory and Practice 27 (2), 427-452, 2017 | 38 | 2017 |
| Exploring the determinants and consequences of salesperson market orientation behavior: An empirical study in the financial service industry YC Chen, AA Rivas, WY Wu Journal of Service Theory and Practice, 2018 | 37 | 2018 |
| Toward greater understanding of the relationship between entrepreneurial orientation and international performance YC Chen, YH Lin, HT Tsai Management International Review 60 (2), 211-245, 2020 | 31 | 2020 |
| Resource commitment behaviour of industrial exhibitors: an exploratory study PC Li, KR Evans, YC Chen, CM Wood Journal of Business & Industrial Marketing 26 (6), 430-442, 2011 | 28 | 2011 |
| The role of team reflexivity as a mediator between project management skills, task familiarity, procedural justice, and product performance WY Wu, AA Rivas, YC Chen Journal of Management & Organization 25 (6), 876-895, 2019 | 27 | 2019 |
| Customer involvement, business capabilities and new product performance YC Chen, T Arnold, HT Tsai European Journal of Marketing 55 (10), 2769-2793, 2021 | 26 | 2021 |
| Entrepreneurial and alliance orientation alignment in new product development AA Rivas, YC Chen, TK Yang Technological Forecasting and Social Change 153, 119916, 2020 | 21 | 2020 |
| Understanding the role of entrepreneurial orientation in creating ambidextrous competitive advantage: a comparative-design, longitudinal study YC Chen, T Arnold, PY Liu, CY Huang European Journal of Marketing, 89-124, 2023 | 19 | 2023 |
| How does social orientation influence R&D-marketing collaboration? PC Li, YC Chen Asia Pacific Journal of Management 29, 151-168, 2012 | 15 | 2012 |
| Understanding the interplay between competitor and alliance orientations in product innovativeness: An integrative framework YC Chen, YH Lin, PC Li, CJ Chen Technological Forecasting and Social Change, 121358, 2022 | 13 | 2022 |
| Exploring Interaction-Based Antecedents of Marketing-R&D Collaboration: Evidence From the Taiwan’s Semiconductor Industry PC Li, YC Chen Innovation: Management, Policy & Practice 18 (3), 352-372, 2016 | 9 | 2016 |
| A case study on attitude towards online auction use applying quantile regression analysis YC Chen, HC Chu, JY Wu, N Tsembel, YC Shen Total Quality Management & Business Excellence 30 (7-8), 872-892, 2019 | 8 | 2019 |
| Does alliance orientation matter for new product success? An empirical study of Taiwanese electronics firms YC Chen, T Arnold European Journal of Marketing 56 (12), 3347-3380, 2022 | 6 | 2022 |
Todd ArnoldOklahoma State UniversityEmail được xác minh tại okstate.edu