| Banner advertiser-web site context congruity and color effects on attention and attitudes RS Moore, CA Stammerjohan, RA Coulter Journal of advertising 34 (2), 71-84, 2005 | 487 | 2005 |
| The impact of customer‐to‐customer interactions in a high personal contact service setting R Moore, ML Moore, M Capella Journal of services marketing 19 (7), 482-491, 2005 | 454 | 2005 |
| Why the little things matter: Exploring situational influences on customers' self-service technology decisions JE Collier, RS Moore, A Horky, ML Moore Journal of Business Research 68 (3), 703-710, 2015 | 187 | 2015 |
| Information search and consideration set formation in a web-based store environment G Punj, R Moore Journal of Business Research 62 (6), 644-650, 2009 | 135 | 2009 |
| Creepy marketing: Three dimensions of perceived excessive online privacy violation RS Moore, ML Moore, KJ Shanahan, A Horky, B Mack Marketing Management Journal 25 (1), 42-53, 2015 | 100 | 2015 |
| Supply chain relationships and information capabilities: the creation and use of information power Z Williams, R Moore International Journal of Physical Distribution & Logistics Management 37 (6 …, 2007 | 77 | 2007 |
| Analysis of systems development project risks: An integrative framework M Warkentin, RS Moore, E Bekkering, AC Johnston ACM SIGMIS Database: the DATABASE for Advances in Information Systems 40 (2 …, 2009 | 69 | 2009 |
| The legalization of internet gambling: A consumer protection perspective S Watson, P Liddell Jr, RS Moore, WD Eshee Jr Journal of Public Policy & Marketing 23 (2), 209-213, 2004 | 66 | 2004 |
| The sociological impact of attitudes toward smoking: secondary effects of the demarketing of smoking RS Moore The Journal of social psychology 145 (6), 703-718, 2005 | 61 | 2005 |
| Smart versus knowledgeable online recommendation agents GN Punj, R Moore Journal of Interactive Marketing 21 (4), 46-60, 2007 | 59 | 2007 |
| Understanding loyalty bonds and their impact on relationship strength: a service firm perspective ML Moore, S Ratneshwar, RS Moore Journal of Services Marketing 26 (4), 253-264, 2012 | 54 | 2012 |
| Pay what you want: An exploratory study of social exchange and buyer-determined prices of iProducts K Marett, R Pearson, RS Moore Communications of the Association for Information Systems 30 (1), 10, 2012 | 53 | 2012 |
| Exploring attitudes and purchase intentions in a brand-oriented, highly interactive web site setting. W Tung, R Moore, B Engelland Marketing Management Journal 16 (2), 2006 | 39 | 2006 |
| Student characteristics and expectations of university classes: a free elicitation approach. ML Moore, RS Moore, R McDonald College Student Journal 42 (1), 2008 | 37 | 2008 |
| Developing an intervention bridging program for at-risk students before the traditional pre-freshman summer program. RS Moore, M Moore, PW Grimes, MJ Millea, M Lehman, A Pearson, ... College Student Journal 41 (1), 2007 | 34 | 2007 |
| The effect of self-construals on the effectiveness of comparative advertising L Zhang, M Moore, R Moore Marketing Management Journal 21 (1), 195-206, 2011 | 30 | 2011 |
| Patient health information search: An exploratory model of web-based search behavior JE Lueg, RS Moore, M Warkentin Journal of Organizational and End User Computing (JOEUC) 15 (4), 49-61, 2003 | 30 | 2003 |
| CUSTOMER INQUIRIES AND COMPLAINTS: THE IMPACT OF FIRM RESPONSE TIME TO EMAIL COMMUNICATIONS. R Moore, M Moore Marketing Management Journal 14 (2), 2004 | 29 | 2004 |
| The role of dynamic capabilities in firm-level technology adoption processes: A qualitative investigation K Graham, R Moore Journal of Innovation Management 9 (1), 25-50, 2021 | 24 | 2021 |
| Internet gambling: on a roll P Liddell Jr, S Watson, WD Eshee Jr, GJ Liddell Seton Hall Legis. J. 28, 315, 2003 | 21 | 2003 |
Melissa L. MooreProfessor of Marketing, Mississippi State UniversityEmail được xác minh tại cobilan.msstate.edu
