Theo dõi
Feisal Murshed
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
A Dwivedi, T Nayeem, F Murshed
Journal of Retailing and Consumer Services 44, 100-107, 2018
3822018
Value creation following merger and acquisition announcements: The role of strategic emphasis alignment
V Swaminathan, F Murshed, J Hulland
Journal of marketing research 45 (1), 33-47, 2008
2272008
The right way to manage unprofitable customers
V Mittal, M Sarkees, F Murshed
Harvard business review 86 (4), 2008
1322008
Brand experience and brand attitude: examining a credibility-based mechanism
T Nayeem, F Murshed, A Dwivedi
Marketing Intelligence & Planning 37 (7), 821-836, 2019
1282019
Thinking orientation and preference for research methodology
F Murshed, Y Zhang
Journal of Consumer Marketing 33 (6), 437-446, 2016
1132016
Publish and prosper: The financial impact of publishing by marketing faculty
V Mittal, L Feick, F Murshed
Marketing Science 27 (3), 430-442, 2008
742008
CSR and job satisfaction: Role of CSR importance to employee and procedural justice
F Murshed, S Sen, K Savitskie, H Xu
Journal of Marketing Theory and Practice 29 (4), 518-533, 2021
482021
Product knowledge and salesperson performance: Rethinking the role of optimism
V Sangtani, F Murshed
Marketing Intelligence & Planning 35 (6), 724-739, 2017
442017
CULTURE, EXPRESSIONS OF ROMANTIC LOVE, AND GIFT-GIVING.
L Beichen, F Murshed
Journal of International Business Research 14 (1), 2015
352015
Brand authenticity building effect of brand experience and downstream effects
F Murshed, A Dwivedi, T Nayeem
Journal of Product & Brand Management 32 (7), 1032-1045, 2023
192023
Flexible flexibility! Food categorization flexibility and utilitarian preference
T Ghosh Chowdhury, F Murshed, A Khare
Journal of Consumer Marketing 35 (1), 1-10, 2018
182018
Sustainability outcomes in SMEs: a configurational view of the interplay of strategic orientations and environmental conditions
HMU Khizar, MJ Iqbal, F Murshed, M Ahsan
Journal of Macromarketing 44 (2), 534-552, 2024
132024
Categorization flexibility and unconventional choices: is life an adventure?
TG Chowdhury, F Murshed
European Journal of Marketing 54 (8), 1963-1986, 2020
92020
Ethical CSR, organizational identification, and job satisfaction: Mediated moderated role of interactional justice
F Murshed, Z Cao, K Savitskie, S Sen
Social Justice Research 36 (1), 75-102, 2023
82023
Revisiting precipitation-induced smoking: The role of hedonic versus utilitarian advertising message on smoking-related intervention
CWJ Lin, F Murshed, Y Zhang
Social Marketing Quarterly 26 (3), 204-217, 2020
62020
Effort, optimism and sales performance: rethinking the role of manager support
F Murshed, V Sangtani
Marketing Management Journal 26 (2), 51-68, 2016
52016
Self-customisation and attribute alignability: role of utilitarian versus hedonic consumption
F Murshed, A Nagpal, A Moosa
Journal of research for consumers, 83-115, 2018
42018
Product knowledge, optimism, and salesperson performance
V Sangtani, F Murshed
Annals of the Society for Marketing Advances 2, 229-233, 2013
32013
Modern sustainable fish screens: a study on developing effective communication with water users
T Nayeem, N Pawsey, F Murshed, L Baumgartner, C Boys, T Rayner
Sustainability 15 (9), 7694, 2023
22023
Reference group influence on user connections with social networking sites: a study of Facebook
Y Wei, F Murshed
International Journal of Electronic Marketing and Retailing 10 (4), 333-350, 2019
22019
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