| Social media content strategy for sport clubs to drive fan engagement B Annamalai, M Yoshida, S Varshney, AA Pathak, P Venugopal Journal of retailing and consumer services 62, 102648, 2021 | 166 | 2021 |
| Luxury Goods Consumption: A Conceptual Framework Based on Literature Review. A Ghosh, S Varshney South Asian Journal of Management 20 (2), 2013 | 129 | 2013 |
| The emergence of virtual influencers: a shift in the influencer marketing paradigm A Jhawar, P Kumar, S Varshney Young Consumers 24 (4), 468-484, 2023 | 89 | 2023 |
| Social media WOM: Definition, consequences and inter-relationships A Ghosh, S Varshney, P Venugopal Management and Labour Studies 39 (3), 293-308, 2014 | 70 | 2014 |
| A multistage behavioural and temporal analysis of CPV in RM S Dorai, S Varshney Journal of Business & Industrial Marketing 27 (5), 403-411, 2012 | 51 | 2012 |
| Investigating combined effect of WOM and eWOM: role of message valence SH RV, S Varshney Journal of Consumer Marketing 39 (2), 180-190, 2022 | 31 | 2022 |
| Challenges faced by women entrepreneurs in rural India: The case of Avika AA Pathak, S Varshney The International Journal of Entrepreneurship and Innovation 18 (1), 65-72, 2017 | 30 | 2017 |
| Cynical consumer: How social cynicism impacts consumer attitude I Indibara, S Varshney Journal of Consumer Marketing 38 (1), 78-90, 2021 | 27 | 2021 |
| Is current way of promoting sustainability, sustainable? RV ShabbirHusain, S Varshney Journal of Nonprofit & Public Sector Marketing 31 (1), 84-113, 2019 | 26 | 2019 |
| Outshopping behavior in a small Indian town: An exploratory study S Varshney, A Goyal South Asian Journal of Management 13 (2), 66, 2006 | 20 | 2006 |
| A review and extension of the outshopping paradigm to the Indian context S Varshney, A Goyal Asia Pacific Journal of Marketing and Logistics 17 (4), 30-62, 2005 | 20 | 2005 |
| Sponsorship Disclosure on social media: literature review and future research agenda A Jhawar, S Varshney, P Kumar Management Review Quarterly 74 (3), 1589-1617, 2024 | 13 | 2024 |
| Consumer cynicism: Interdisciplinary hybrid review and research agenda I Indibara, D Halder, S Varshney International Journal of Consumer Studies 47 (6), 2724-2746, 2023 | 13 | 2023 |
| The emergence of virtual influencers: A shift in the influencer marketing paradigm. Young Consumers, 24 (4), 468-484 A Jhawar, P Kumar, S Varshney | 12 | 2023 |
| Brand awareness and preference in rural markets S Patro, S Varshney Indian Institute of Management Kozhikode, 2008 | 9 | 2008 |
| Gendered scholarship: exploring the implications for consumer behaviour research P Kumar, S Varshney Equality, Diversity and Inclusion: An International Journal 31 (7), 612-632, 2012 | 7 | 2012 |
| The grey side of influencer marketing: Content, contexts, and consequences A Jhawar, S Varshney, P Kumar Journal of Consumer Behaviour 23 (5), 2413-2439, 2024 | 5 | 2024 |
| Demographic profile of the internet-using population of India B Varshney, P Kumar, V Sapre, S Varshney Management and Labour Studies 39 (4), 423-437, 2014 | 5 | 2014 |
| Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league B Annamalai, RV ShabbirHusain, S Chandrasekaran, S Varshney International Journal of Sport Management and Marketing 22 (1-2), 120-141, 2022 | 4 | 2022 |
| Indian courier industry: the leader's dilemma. S Varshney, A Sahay Journal of Services Research 6 (2), 2006 | 4 | 2006 |
