| Using job satisfaction and pride as internal-marketing tools DB Arnett, DA Laverie, C McLane The Cornell Hotel and Restaurant Administration Quarterly 43 (2), 87-96, 2002 | 869 | 2002 |
| Factors affecting fan attendance: The influence of identity salience and satisfaction DA Laverie, DB Arnett Journal of leisure Research 32 (2), 225-246, 2000 | 810 | 2000 |
| Differential effects of experience, subjective knowledge, and objective knowledge on sources of information used in consumer wine purchasing TH Dodd, DA Laverie, JF Wilcox, DF Duhan Journal of Hospitality & Tourism Research 29 (1), 3-19, 2005 | 513 | 2005 |
| Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications DB Arnett, DA Laverie, A Meiers Journal of retailing 79 (3), 161-170, 2003 | 482 | 2003 |
| Learning by tweeting: Using Twitter as a pedagogical tool SB Rinaldo, S Tapp, DA Laverie Journal of marketing education 33 (2), 193-203, 2011 | 469 | 2011 |
| Exploring impulse purchasing on the internet SR Madhavaram, DA Laverie Advances in consumer research 31 (1), 59-66, 2004 | 451 | 2004 |
| Reexamination and extension of Kleine, Kleine, and Kernan's social identity model of mundane consumption: The mediating role of the appraisal process DA Laverie, RE Kleine III, SS Kleine Journal of Consumer Research 28 (4), 659-669, 2002 | 205 | 2002 |
| Brand advocacy and sales effort by retail salespeople: antecedents and influence of identification with manufacturers’ brands V Badrinarayanan, DA Laverie Journal of Personal Selling & Sales Management 31 (2), 123-140, 2011 | 144 | 2011 |
| Developing pedagogical competence: Issues and implications for marketing education S Madhavaram, DA Laverie Journal of Marketing Education 32 (2), 197-213, 2010 | 144 | 2010 |
| Linking emotions and values in consumption experiences: An exploratory study DA Laverie, RE Kleine, SS Kleine Advances in consumer research 20 (1), 70-75, 1993 | 143 | 1993 |
| Experiential learning and the Hunt-Vitell theory of ethics: Teaching marketing ethics by integrating theory and practice SD Hunt, DA Laverie Marketing Education Review 14 (3), 1-14, 2004 | 135 | 2004 |
| Motivations for ongoing participation in a fitness activity DA Laverie Leisure Sciences 20 (4), 277-302, 1998 | 135 | 1998 |
| Volunteer dedication: Understanding the role of identity importance on participation frequency DA Laverie, RE McDonald Journal of macromarketing 27 (3), 274-288, 2007 | 134 | 2007 |
| In-class active cooperative learning: A way to build knowledge and skills in marketing courses DA Laverie Marketing education review 16 (2), 59-76, 2006 | 111 | 2006 |
| Toward Understanding New Sales Employees Participation in Marketing Related Technology: Motivation, Voluntariness, and Past Performance JHDAL Levin, Michael Journal of Personal Selling and Sales Management 32 (3), 379-393, 2012 | 83 | 2012 |
| A longitudinal examination of the effects of retailer–manufacturer brand alliances: The role of perceived fit DB Arnett, DA Laverie, JB Wilcox Journal of Marketing Management 26 (1-2), 5-27, 2010 | 81 | 2010 |
| Developing a learning orientation: The role of team-based active learning DA Laverie, S Madhavaram, RE McDonald Marketing Education Review 18 (3), 37-51, 2008 | 77 | 2008 |
| Facets of brand equity and brand survival: a longitudinal examination JB Wilcox, DA Laverie, N Kolyesnikova, DF Duhan, TH Dodd International Journal of Wine Business Research 20 (3), 202-214, 2008 | 58 | 2008 |
| Fan characteristics and sporting event attendance: Examining variance in attendance DB Arnett, DA Laverie International Journal of Sports Marketing and Sponsorship 2 (3), 40-59, 2000 | 58 | 2000 |
| The interplay between advertising and society: an historical analysis RE McDonald, DA Laverie, KT Manis Journal of Macromarketing 41 (4), 585-609, 2021 | 57 | 2021 |