| Linking business model research and marketing: New network-based approach to business model analysis D Klimanov, O Tretyak Journal of Business & Industrial Marketing 34 (1), 117-136, 2019 | 47 | 2019 |
| Network forms of inter-firm cooperation: approaches to explaining the phenomenon OA Tretyak, MN Rumyantseva Rossiyskiy zhurnal menedzhmenta, 25-50, 2003 | 42 | 2003 |
| Institutional constraints for outsourcing services in Russia P Karhunen, R Kosonen Journal of Business & Industrial Marketing 28 (3), 201-209, 2013 | 28 | 2013 |
| Customer flow: evaluating the long‐term impact of marketing on value creation OA Tretyak, I Sloev Journal of Business & Industrial Marketing 28 (3), 221-228, 2013 | 27 | 2013 |
| Network strategies of hospitality companies in emerging and transitory economies: Evidence from Russia O Balaeva, E Burnatseva, M Predvoditeleva, M Sheresheva, O Tretyak Service science research, strategy and innovation: Dynamic knowledge …, 2012 | 26 | 2012 |
| Biznes-modeli: osnovnye napravleniya issledovaniy i poiski soderzhatel'nogo fundamenta kontseptsii [Business models: Major research directions and search of conceptual foundations] DE Klimanov, OA Tret'yak Rossiyskiy zhurnal menedzhmenta–Russian Management Journal 12 (3), 107-130, 2014 | 24 | 2014 |
| New approach to business model analysis OA Tretyak, DE Klimanov St Petersburg State University, 2016 | 23 | 2016 |
| What is a network: An overview of theoretical explanations of inter-firm cooperation M Rumyantseva, O Tretyak Proceedings of the 19th IMP Conference, Lugano, 2003 | 22 | 2003 |
| Transformation of value in innovative business models: the case of pharmaceutical market D Klimanov, O Tretyak, U Goren, T White Форсайт 15 (3 (eng)), 52-65, 2021 | 21 | 2021 |
| Business models: Major research directions and search of conceptual foundations D Klimanov, O Tretyak Russian management journal 12 (3), 107-130, 2014 | 18 | 2014 |
| Explaining scientific networking with b2b network theories: the cases from the EU and Russia OA Tretyak, NI Popov Journal of Business & Industrial Marketing 24 (5/6), 408-420, 2009 | 18 | 2009 |
| Business model design themes, value propositions and firm performance E Migol, O Tretyak, AB Holm Journal of Business Models 6 (2), 54-58, 2018 | 17 | 2018 |
| Relational paradigm of modern marketing OA Tretyak Russian management journal 1, 41-62, 2013 | 15 | 2013 |
| Russian retail chains vs. foreign retailers: Changes within the industry and supplier-retailer relationships O Tretyak, M Sheresheva 20th IMP Conference proceedings, 2005 | 14 | 2005 |
| Evolution of Marketing: stages, priorities, conceptual framework, the dominant logic O Tretyak Russian management journal 2, 129-140, 2006 | 13 | 2006 |
| Rumyantseva MA Setevye formy mezhfirmennoi kooperatsii: podkhody k ob" yasneniyu fenomena [Network forms of the inter-firm cooperation: the approaches to phenomenon explanation] OA Tret'yak Russian Journal of Management, 25-50, 2003 | 13 | 2003 |
| Влияние маркетинговых практик на прибыльность компаний: исследование методом машинного обучения ДА Лагутаева, ОА Третьяк, АЮ Григорьев Российский журнал менеджмента 14 (4), 3-20, 2016 | 12 | 2016 |
| Business models: the main directions of research and the search for a meaningful foundation of the concept DE Klimanov, OA Tretyak Rossijskij zhurnal menedzhmenta, 107-130, 2014 | 10 | 2014 |
| Developing Relationships with Suppliers in Russia: A network perspective O Tretyak, M Sheresheva 20th IMP conference in Copenhagen, 2004 | 10 | 2004 |
| Corporate social responsibility of Russian companies OA Tret'yak Rossiiskii zhurnal menedzhmenta, 2015 | 8 | 2015 |
