| Mobile-banking adoption: empirical evidence from the banking sector in Pakistan MF Farah, MJS Hasni, AK Abbas International Journal of Bank Marketing 36 (7), 1386-1413, 2018 | 486 | 2018 |
| Drivers of food waste reduction behaviour in the household context S Attiq, MD Habib, P Kaur, MJS Hasni, A Dhir Food Quality and Preference 94, 104300, 2021 | 143 | 2021 |
| Impact of internal branding on customer-based brand equity with mediating effect of organizational loyalty: An empirical evidence from retail sector MJS Hasni, J Salo, H Naeem, KS Abbasi International journal of retail & distribution management 46 (11/12), 1056-1076, 2018 | 51 | 2018 |
| The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan MJS Hasni, MF Farah, I Adeel Journal of Tourism Futures, 2021 | 49 | 2021 |
| The transformative role of firm information transparency in triggering retail investor's perceived financial well-being M Naveed, MF Farah, MJS Hasni International Journal of Bank Marketing 39 (7), 1091-1113, 2021 | 28 | 2021 |
| Antecedents and consequences of brand hate: A study of Pakistan’s telecommunication industry S Attiq, MJS Hasni, C Zhang Journal of Consumer Marketing 40 (1), 1-14, 2022 | 22 | 2022 |
| Field experiments in marketing research: a systematic methodological review S Malodia, A Dhir, MJS Hasni, S Srivastava European Journal of Marketing 57 (7), 1939-1965, 2023 | 21 | 2023 |
| How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns MF Shahzad, MSW Lee, MJS Hasni, Y Rashid Journal of Consumer Behaviour 21 (4), 697-712, 2022 | 13 | 2022 |
| Anxious altruism: virtue signaling mediates the impact of attachment style on consumers’ green purchase behavior and prosocial responses MJS Hasni, FA Konuk, T Otterbring Journal of Business Ethics, 1-35, 2024 | 3 | 2024 |
| Impact of multidimensional presence on user well-being in metaverse communities A Rafi, SK Roy, MA Rehman, MJS Hasni Decision Support Systems 189, 114382, 2025 | 1 | 2025 |
| Health Star Rating Labels: A systematic review and future research agenda MJS Hasni, MA Rehman, N Pontes, MZ Yaqub Food Quality and Preference, 105310, 2024 | 1 | 2024 |
| The impact of the health star rating front-of-packaging label on preferences for food products MJS Hasni, L Mittone, L Savadori British Food Journal 126 (13), 542-558, 2024 | | 2024 |
| Unveiling Negative Dimensions of Customer-Brand Relationships in Tourism: A Bibliometric Analysis MJS Hasni, A Awan, RA Rather Consumer Brand Relationships in Tourism: An International Perspective, 565-592, 2024 | | 2024 |
| Exploring Transformative Service Research: Innovating for Next Generation Challenges through Systematic Literature Review and Bibliometric Analysis M Della Lucia, E Santini, MJS Hasni 23rd Management International Conference (MIC), 2024 | | 2024 |
| Navigating Transformative Service Research for individual and social well-being: A comprehensive review M Della Lucia, E Santini, MJS Hasni Management of sustainability and well-being for individuals and society …, 2024 | | 2024 |
| The Impact of Negative Customer-Brand Relationships in Tourism and Hospitality: Key Insights from Existing Research MJS Hasni, M Della Lucia Brands and Purpose in a changing era: 21th SIM Conference proceedings, 2024 | | 2024 |
| Food labeling systems and Consumers’ Decision making MJS Hasni Università degli studi di Trento, 2023 | | 2023 |
Maya FarahProfessor and Chairperson of the Marketing Department at the LAUEmail được xác minh tại lau.edu.lb
