Theo dõi
John T. Bowen
John T. Bowen
Professor Emeritus, Univ. of Houston, Conrad N. Hilton College of Hotel and
Email được xác minh tại uh.edu - Trang chủ
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
Marketing for Hospitality and Tourism
P Kotler, J Bowen, S Baloglu
8177*2021
The relationship between customer loyalty and customer satisfaction
JT Bowen, SL Chen
International journal of contemporary hospitality management 13 (5), 213-217, 2001
30492001
Mercadotecnia para Hotelería y Turismo
P Kotler, J Bowen, J Makens
Editorial Prentice-Hall Hispanoamericana, SA, Méjico, 0
2260*
Commentary on loyalty: A strategic commitment
S Shoemaker, J Bowen
Cornell Hopsitality Quarterly 44 (5-6), 47-52, 2003
2150*2003
Marketing turístico
P Kotler, JG de Madariaga Miranda, JF Zamora, JT Bowen, JC Makens
Marketing turístico, 1-797, 2011
10132011
Marketing para Turismo
P Kotler, J Bowen, J Makens
9082003
Development of a taxonomy of services to gain strategic marketing insights
J Bowen
Journal of the Academy of marketing science 18, 43-49, 1990
6451990
Managing service organizations: does having a “thing” make a difference?
J Bowen, RC Ford
Journal of Management 28 (3), 447-469, 2002
5182002
Restaurants and the tourist market
B Sparks, J Bowen, S Klag
International Journal of Contemporary Hospitality Management 15 (1), 6-13, 2003
3832003
Beware Hospitality Industry: The Robots Are Coming
J Bowen, C Morosan
Worldwide Hospitality and Tourism Themes, 2018
3592018
Marketing u ugostiteljstvu, hotelijerstvu i turizmu
P Kotler, JT Bowen, JC Makens
3082010
Transitioning loyalty programs: A commentary on “the relationship between customer loyalty and customer satisfaction”
JT Bowen, SL Chen McCain
International Journal of Contemporary Hospitality Management 27 (3), 415-430, 2015
3022015
Menu design: Can menus sell
JT Bowen, AJ Morris
International Journal of Contemporary Hospitality Management 7 (4), 4-9, 1995
2321995
Market segmentation in hospitality research: no longer a sequential process
JT Bowen
International Journal of Contemporary Hospitality Management 10 (7), 289-296, 1998
1981998
Marketing for hospitality and tourism
J Bowen, J Makens
M.: Uniti, 1999
1951999
Comparing guests’ key attributes of peer-to-peer accommodations and hotels: mixed-methods approach.
A Belarmino, E Whalen, Y Koh, J Bowen
Current Issues in Tourism, 1-7, 2017
1762017
Pemasaran perhotelan dan kepariwisataan
P Kotler, J Bowen, J Makens, A Sindoro, R Pohan
Prehalindo, 2002
1642002
Trends that are changing travel and tourism
J Bowen, E Whalen
Worldwide Hospitality and Tourism Themes 9 (6), 592-602, 2017
1582017
A proposed model of the descriptors of service process
KJ Mayer, JT Bowen, MR Moulton
Journal of services marketing 17 (6), 621-639, 2003
1442003
Hospitality marketing: A retrospective analysis (1960-2010) and predictions (2010-2020)
CS Dev, JD Buschman, JT Bowen
Cornell Hospitality Quarterly 51 (4), 459-469, 2010
1332010
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