| Does customer demotion jeopardize loyalty? T Wagner, T Hennig-Thurau, T Rudolph Journal of marketing 73 (3), 69-85, 2009 | 403 | 2009 |
| Customer inspiration: Conceptualization, scale development, and validation T Böttger, T Rudolph, H Evanschitzky, T Pfrang Journal of Marketing 81 (6), 116-131, 2017 | 384 | 2017 |
| Loyalty formation for different customer journey segments D Herhausen, K Kleinlercher, PC Verhoef, O Emrich, T Rudolph Journal of Retailing 95 (3), 9-29, 2019 | 364 | 2019 |
| Shopping benefits of multichannel assortment integration and the moderating role of retailer type O Emrich, M Paul, T Rudolph Journal of Retailing 91 (2), 326-342, 2015 | 244 | 2015 |
| Towards a hierarchical theory of shopping motivation T Wagner, T Rudolph Journal of retailing and consumer services 17 (5), 415-429, 2010 | 220 | 2010 |
| Customer-Value: Kundenvorteile schaffen Unternehmensvorteile C Belz, T Bieger MI Wirtschaftsbuch, 2004 | 195 | 2004 |
| Feed them facts: Value perceptions and consumer use of sustainability-related product information JN Meise, T Rudolph, P Kenning, DM Phillips Journal of Retailing and Consumer Services 21 (4), 510-519, 2014 | 163 | 2014 |
| New insights in the moderating effect of switching costs on the satisfaction–repurchase behavior link L Nagengast, H Evanschitzky, M Blut, T Rudolph Journal of retailing 90 (3), 408-427, 2014 | 143 | 2014 |
| What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category JC Bauer, AJ Kotouc, T Rudolph Journal of Retailing and Consumer Services 19 (1), 11-26, 2012 | 140 | 2012 |
| Scale Development for Consumer Confusion. M Schweizer, AJ Kotouc, T Wagner Advances in consumer Research 33 (1), 2006 | 136 | 2006 |
| Modernes Handelsmanagement: Eine Einführung T Rudolph Schäffer-Poeschel, 2021 | 131* | 2021 |
| Curated subscription commerce: A theoretical conceptualization SF Bischof, TM Boettger, T Rudolph Journal of Retailing and Consumer Services 54, 101822, 2020 | 120 | 2020 |
| Disruption at the door-A taxonomy on subscription models in retailing T Rudolph, SF Bischof, T Böttger, N Weiler Marketing Review St. Gallen 34 (5), 18-25, 2017 | 92 | 2017 |
| Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty JC Bauer, M Linzmajer, L Nagengast, T Rudolph, E D'cruz Journal of Service Management 31 (3), 563-595, 2020 | 85 | 2020 |
| Gamifying the digital shopping experience: games without monetary JC Bauer, M Linzmajer, L Nagengast, T Rudolph, E D’Cruz | 75 | 2019 |
| Positionierungs-und Profilierungsstrategien im europäischen Einzelhandel TC Rudolph Verlag Thexis, 1993 | 71 | 1993 |
| Barriers to online shopping in Switzerland T Rudolph, B Rosenbloom, T Wagner Journal of International Consumer Marketing 16 (3), 55-74, 2004 | 65 | 2004 |
| Websites as information hubs: how informational channel integration and shopping benefit density interact in steering customers to the physical store K Kleinlercher, O Emrich, D Herhausen, PC Verhoef, T Rudolph Journal of the Association for Consumer Research 3 (3), 330-342, 2018 | 58 | 2018 |
| Antecedents of webrooming in omnichannel retailing K Kleinlercher, M Linzmajer, PC Verhoef, T Rudolph Frontiers in Psychology 11, 606798, 2020 | 55 | 2020 |
| Erfolgreiche Geschäftsmodelle im europäischen Handel: Ausmass, Formen und Konsequenzen der Internationalisierung für das Handelsmanagement T Rudolph Verlag THEXIS, 2000 | 45 | 2000 |