| ‘Mind will not mind’–Decoding consumers' green intention-green purchase behavior gap via moderated mediation effects of implementation intentions and self-efficacy S Tawde, R Kamath, RV ShabbirHusain Journal of Cleaner Production 383, 135506, 2023 | 56 | 2023 |
| The determinants of loyalty in online commerce–An exploratory study in India S Husain The electronic journal of information systems in developing countries 81 (1 …, 2017 | 36 | 2017 |
| Investigating combined effect of WOM and eWOM: role of message valence SH RV, S Varshney Journal of Consumer Marketing 39 (2), 180-190, 2022 | 31 | 2022 |
| Is current way of promoting sustainability, sustainable? RV ShabbirHusain, S Varshney Journal of Nonprofit & Public Sector Marketing 31 (1), 84-113, 2019 | 26 | 2019 |
| Social media and tourism: A cross-platform study of Indian DMOs S Chandrasekaran, SH RV, B Annamalai Current Issues in Tourism 26 (16), 2727-2744, 2023 | 15 | 2023 |
| Green offering: more the centrality, greater the scepticism RV ShabbirHusain International Review on Public and Nonprofit Marketing 19 (4), 819-834, 2022 | 10 | 2022 |
| The power of words: driving online consumer engagement in Fintech RV ShabbirHusain, AA Pathak, S Chandrasekaran, B Annamalai International Journal of Bank Marketing 42 (2), 331-355, 2023 | 9 | 2023 |
| Sales control and performance: Moderating effects of salesperson and supervisor characteristics RV Husain The Marketing Review 18 (1), 55-69, 2018 | 8 | 2018 |
| Consumer behavior in Islamic banking: a systematic literature review and agenda for future research SH RV, B Annamalai, S Chandrasekaran Journal of Islamic Marketing 15 (5), 1326-1349, 2024 | 6 | 2024 |
| Global multi-sport events: content strategy for driving fan engagement on Twitter RV Shabbirhusain, B Annamalai, S Chandrasekaran Sport, Business and Management: An International Journal 13 (4), 450-469, 2023 | 6 | 2023 |
| Review of literature on green consumer behaviour over 25 years (1994-2018) RV ShabbirHusain The Marketing Review 20 (1-2), 45-61, 2020 | 6 | 2020 |
| Social Word of Mouth valence and role of moderators: An integrated model of consumer decision making A Ghosh Dr, S Varshney Dr, SH RV Dr Journal of International Technology and Information Management 31 (1), 1-44, 2022 | 5 | 2022 |
| Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league B Annamalai, RV ShabbirHusain, S Chandrasekaran, S Varshney International Journal of Sport Management and Marketing 22 (1-2), 120-141, 2022 | 4 | 2022 |
| How does green consumers' self‐concept promote willingness to pay more? A sequential mediation effect of green product virtue and green perceived value SG Tawde, SH RV Journal of Consumer Behaviour 23 (4), 2110-2129, 2024 | 3 | 2024 |
| Understanding consumer preference between bundled and unbundled green offering SH RV, S Varshney, P Venugopal, M Thakur Journal of Nonprofit & Public Sector Marketing 34 (5), 527-552, 2022 | 3 | 2022 |
| Role of self-congruity in predicting travel intention J Biswas, RV Shabbirhusain Methodological Issues in Management Research: Advances, Challenges, and the …, 2019 | 3 | 2019 |
| Sales force structure: A review SRV Husain The Marketing Review 18 (3), 227-242, 2018 | 2 | 2018 |
| What to Say: Demystifying Tourism Content Marketing Strategy S RV, B Annamalai, S Chandrasekaran Tourism Review International 28 (2), 127-147, 2024 | 1 | 2024 |
| Medical Tourism Motivations: An Integrated Framework Encompassing Source and Destination Characteristics J Biswas, SH R.V., S Varshney Rutgers Business Review 9 (1), 40-57, 2024 | 1 | 2024 |
| Social media content strategy for DMOs: examining linguistic style in times of crisis S Chandrasekaran, RV ShabbirHusain, B Annamalai Asia Pacific Journal of Tourism Research 29 (5), 559-576, 2024 | 1 | 2024 |
Balamurugan AnnamalaiAssistant Professor (Marketing)Email được xác minh tại astra.xlri.ac.in
