| Enhancing or disrupting guilt: The role of ad credibility and perceived manipulative intent J Cotte, RA Coulter, M Moore Journal of Business Research 58 (3), 361-368, 2005 | 613 | 2005 |
| Effect of information about benefits of biotechnology on consumer acceptance of genetically modified food: evidence from experimental auctions in the United States, England … JL Lusk, LO House, C Valli, SR Jaeger, M Moore, JL Morrow, WB Traill European review of agricultural economics 31 (2), 179-204, 2004 | 525 | 2004 |
| The impact of customer‐to‐customer interactions in a high personal contact service setting R Moore, ML Moore, M Capella Journal of services marketing 19 (7), 482-491, 2005 | 454 | 2005 |
| Objective and subjective knowledge: Impacts on consumer demand for genetically modified foods in the United States and the European Union LO House, J Lusk, SR Jaeger, B Traill, M Moore, C Valli, B Morrow, W Yee AgBioForum, 2004 | 360 | 2004 |
| Goal-derived categories: The role of personal and situational goals in category representations S Ratneshwar, LW Barsalou, C Pechmann, M Moore Journal of Consumer Psychology 10 (3), 147-157, 2001 | 276 | 2001 |
| Why the little things matter: Exploring situational influences on customers' self-service technology decisions JE Collier, RS Moore, A Horky, ML Moore Journal of Business Research 68 (3), 703-710, 2015 | 187 | 2015 |
| Believe It or Not: Persuasion, Manipulation and Credibility of Guilt Appeals. RH Coulter, J Cotte, ML Moore Advances in consumer research 26 (1), 1999 | 111 | 1999 |
| Creepy marketing: Three dimensions of perceived excessive online privacy violation RS Moore, ML Moore, KJ Shanahan, A Horky, B Mack Marketing Management Journal 25 (1), 42-53, 2015 | 100 | 2015 |
| Comparative advantage in demand: experimental evidence of preferences for genetically modified food in the United States and European Union JL Lusk, W Bruce Traill, LO House, C Valli, SR Jaeger, M Moore, ... Journal of Agricultural Economics 57 (1), 1-21, 2006 | 98 | 2006 |
| The use of non-hypothetical experimental markets for measuring the acceptance of genetically modified foods SR Jaeger, JL Lusk, LO House, C Valli, M Moore, B Morrow, WB Traill Food quality and preference 15 (7-8), 701-714, 2004 | 85 | 2004 |
| Influence of brand name and type of modification on consumer acceptance of genetically engineered corn chips: a preliminary analysis JL Lusk, M Moore, LO House, B Morrow The International Food and Agribusiness Management Review 4 (4), 373-383, 2001 | 82 | 2001 |
| Categories of GM risk-benefit perceptions and their antecedents WB Traill, SR Jaeger, WMS Yee, C Valli, LO House, JL Lusk, M Moore, ... AgBioForum 7 (4), 176-186, 2004 | 76 | 2004 |
| Consumer welfare effects of introducing and labeling genetically modified food JL Lusk, LO House, C Valli, SR Jaeger, M Moore, B Morrow, WB Traill Economics Letters 88 (3), 382-388, 2005 | 70 | 2005 |
| Understanding loyalty bonds and their impact on relationship strength: a service firm perspective ML Moore, S Ratneshwar, RS Moore Journal of Services Marketing 26 (4), 253-264, 2012 | 54 | 2012 |
| Perceptions of the risks and benefits of genetically-modified foods and their influence on willingness to consume W Bruce Traill, WMS Yee, JL Lusk, SR Jaeger, LO House, JL Morrow Jr, ... Acta Agriculturae Scand Section C 3 (1), 12-19, 2006 | 44 | 2006 |
| Student characteristics and expectations of university classes: a free elicitation approach. ML Moore, RS Moore, R McDonald College Student Journal 42 (1), 2008 | 37 | 2008 |
| Developing an intervention bridging program for at-risk students before the traditional pre-freshman summer program. RS Moore, M Moore, PW Grimes, MJ Millea, M Lehman, A Pearson, ... College Student Journal 41 (1), 2007 | 34 | 2007 |
| The effect of self-construals on the effectiveness of comparative advertising L Zhang, M Moore, R Moore Marketing Management Journal 21 (1), 195-206, 2011 | 30 | 2011 |
| CUSTOMER INQUIRIES AND COMPLAINTS: THE IMPACT OF FIRM RESPONSE TIME TO EMAIL COMMUNICATIONS. R Moore, M Moore Marketing Management Journal 14 (2), 2004 | 29 | 2004 |
| Determinants of consumers' willingness to accept GM foods WMS Yee, WB Traill, JL Lusk, SR Jaeger, L House, M Moore, JL Morrow, ... International Journal of Biotechnology 10 (2-3), 240-259, 2008 | 25 | 2008 |
