| Does doing good always lead to doing better? Consumer reactions to corporate social responsibility S Sen, CB Bhattacharya Journal of marketing Research 38 (2), 225-243, 2001 | 7896 | 2001 |
| Consumer–company identification: A framework for understanding consumers’ relationships with companies CB Bhattacharya, S Sen Journal of marketing 67 (2), 76-88, 2003 | 5554 | 2003 |
| Corporate social responsibility, customer satisfaction, and market value X Luo, CB Bhattacharya Journal of marketing 70 (4), 1-18, 2006 | 5381 | 2006 |
| Doing better at doing good: When, why, and how consumers respond to corporate social initiatives CB Bhattacharya, S Sen California management review 47 (1), 9-24, 2004 | 4212 | 2004 |
| Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication S Du, CB Bhattacharya, S Sen International journal of management reviews 12 (1), 8-19, 2010 | 4080 | 2010 |
| The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment S Sen, CB Bhattacharya, D Korschun Journal of the Academy of Marketing science 34 (2), 158-166, 2006 | 2592 | 2006 |
| Understanding the bond of identification: An investigation of its correlates among art museum members CB Bhattacharya, H Rao, MA Glynn Journal of marketing 59 (4), 46-57, 1995 | 2319 | 1995 |
| Reaping relational rewards from corporate social responsibility: The role of competitive positioning S Du, CB Bhattacharya, S Sen International journal of research in marketing 24 (3), 224-241, 2007 | 2122 | 2007 |
| Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. M Ahearne, CB Bhattacharya, T Gruen Journal of applied psychology 90 (3), 574, 2005 | 1825 | 2005 |
| Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives CB Bhattacharya, D Korschun, S Sen Journal of Business ethics 85, 257-272, 2009 | 1701 | 2009 |
| Using corporate social responsibility to win the war for talent CB Bhattacharya, S Sen, D Korschun MIT Sloan management review 49 (2), 2008 | 1700 | 2008 |
| The debate over doing good: Corporate social performance, strategic marketing levers, and firm-idiosyncratic risk X Luo, CB Bhattacharya Journal of marketing 73 (6), 198-213, 2009 | 1307 | 2009 |
| Defining who you are by what you're not: Organizational disidentification and the National Rifle Association KD Elsbach, CB Bhattacharya Organization Science 12 (4), 393-413, 2001 | 1044 | 2001 |
| Corporate social responsibility, customer orientation, and the job performance of frontline employees D Korschun, CB Bhattacharya, SD Swain Journal of marketing 78 (3), 20-37, 2014 | 876 | 2014 |
| Corporate social responsibility and competitive advantage: Overcoming the trust barrier S Du, CB Bhattacharya, S Sen Management Science 57 (9), 1528-1545, 2011 | 737 | 2011 |
| Relating brandand customer perspectives on marketing management T Ambler, CB Bhattacharya, J Edell, KL Keller, KN Lemon, V Mittal Journal of service research 5 (1), 13-25, 2002 | 683 | 2002 |
| When customers are members: Customer retention in paid membership contexts CB Bhattacharya Journal of the academy of marketing science 26 (1), 31-44, 1998 | 467 | 1998 |
| Us versus them: The roles of organizational identification and disidentification in social marketing initiatives CB Bhattacharya, KD Elsbach Journal of Public Policy & Marketing 21 (1), 26-36, 2002 | 394 | 2002 |
| Corporate social responsibility: a corporate marketing perspective D Hildebrand, S Sen, CB Bhattacharya European journal of marketing 45 (9/10), 1353-1364, 2011 | 361 | 2011 |
| Stakeholder marketing: Beyond the four Ps and the customer CB Bhattacharya, D Korschun Journal of Public Policy & Marketing 27 (1), 113-116, 2008 | 317 | 2008 |
Sankar SenBaruch College/CUNYEmail được xác minh tại baruch.cuny.edu