| The moderating effect of on‐line experience on the antecedents and consequences of on‐line satisfaction W Rodgers, S Negash, K Suk Psychology & Marketing 22 (4), 313-331, 2005 | 385 | 2005 |
| The influence of price presentation order on consumer choice K Suk, J Lee, DR Lichtenstein Journal of Marketing Research 49 (5), 708-717, 2012 | 83 | 2012 |
| The effect of package shape on calorie estimation J Koo, K Suk International Journal of Research in Marketing 33 (4), 856-867, 2016 | 80 | 2016 |
| Disambiguating the role of ambiguity in perceptual assimilation and contrast effects MP Lee, K Suk Journal of Consumer Research 36 (5), 890-897, 2010 | 49 | 2010 |
| The underlying mechanism of self-regulatory focus impact on compromise choice G Ryu, K Suk, SO Yoon, J Park Journal of Business Research 67 (10), 2056-2063, 2014 | 39 | 2014 |
| To seek variety or uniformity: The role of culture in consumers’ choice in a group setting SO Yoon, K Suk, SM Lee, EY Park Marketing Letters 22, 49-64, 2011 | 38 | 2011 |
| Is $0 better than free? Consumer response to “$0” versus “free” framing of a free promotion J Koo, K Suk Journal of Retailing 96 (3), 383-396, 2020 | 27 | 2020 |
| The effect of reference point diagnosticity on attractiveness and intentions ratings K Suk, SO Yoon, DR Lichtenstein, SY Song Journal of Marketing Research 47 (5), 983-995, 2010 | 22 | 2010 |
| The moderating role of decision task goals in attribute weight convergence K Suk, SO Yoon Organizational Behavior and Human Decision Processes 118 (1), 37-45, 2012 | 14 | 2012 |
| The devil is in the specificity: the negative effect of prediction specificity on prediction accuracy SO Yoon, K Suk, JK Goo, J Lee, SM Lee Psychological science 24 (7), 1164-1170, 2013 | 10 | 2013 |
| Consumer preference for pay-per-use service tariffs: the roles of mental accounting S Yun, K Suk Journal of the Academy of Marketing Science 50 (5), 1111-1124, 2022 | 9 | 2022 |
| Effects of donation collection methods on donation amount: Nudging donation for the cause and overhead K Suk, T Mudita Psychology & Marketing 40 (4), 690-706, 2023 | 6 | 2023 |
| Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts. JH Na, J Park, K Suk Advances in consumer research 35, 2008 | 6 | 2008 |
| The 1-in-X effect in perceptions of risk likelihood differences K Suk, S Hwang, Y Jeong Organizational Behavior and Human Decision Processes 170, 104131, 2022 | 4 | 2022 |
| Charitable organizations’ cost disclosure mitigates overhead aversion K Suk, T Mudita Sustainability 13 (23), 13425, 2021 | 3 | 2021 |
| Attribute resemblance and preference for products: Moderating effect of attribute familiarity K Suk Asia Marketing Journal 25 (1), 3-14, 2023 | 2 | 2023 |
| Effects of feedback about overhead spending from charitable organizations on overhead aversion T Mudita, K Suk Journal of Nonprofit & Public Sector Marketing 36 (5), 641-662, 2024 | 1 | 2024 |
| Ten days (vs. May 10) make you rush: The effect of time descriptions on task scheduling Y Jeong, S Hwang, K Suk Journal of Applied Social Psychology 53 (2), 121-133, 2023 | 1 | 2023 |
| Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion K Suk, T Mudita Asia Marketing Journal 26 (4), 213-223, 2025 | | 2025 |
| Preference for playing order in games with and without replacement: Motivational biases and probability misestimations K Suk, J Koo Judgment and Decision Making 17 (2), 237-262, 2022 | | 2022 |
Solomon NegashProfessor of Information Systems, Kennesaw State UniversityEmail được xác minh tại kennesaw.edu