Theo dõi
Bradley Wilson
Bradley Wilson
Associate Professor of Communication, Brand and Urban Creative Cultures, Universidad de Los Andes
Email được xác minh tại uniandes.edu.co - Trang chủ
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
Modeling reflective higher-order constructs using three approaches with PLS path modeling: A Monte Carlo comparison
B Wilson, J Henseler
Australian and New Zealand Marketing Academy Conference, 791-800, 2007
3572007
Using PLS to investigate interaction effects between higher order branding constructs
B Wilson
Handbook of partial least squares, 621-652, 2010
2492010
Managers' perceptions of the impact of sport sponsorship on brand equity: Which aspects of the sponsorship matter most?
J Henseler, B Wilson, K Westberg
Sport Marketing Quarterly 20 (1), 7-21, 2011
2402011
On the use of formative measurement specifications in structural equation modeling: A Monte Carlo simulation study to compare covariance-based and partial least squares model …
CM Ringle, O Götz, M Wetzels, B Wilson
METEOR Research Memoranda (RM/09/014), 2009
2112009
On the use of formative measurement specifications in structural equation modeling: A Monte Carlo simulation study to compare covariance-based and partial least squares model …
CM Ringle, O Götz, M Wetzels, B Wilson
METEOR Research Memoranda (RM/09/014), 2009
2112009
Analysing quadratic effects of formative constructs by means of variance-based structural equation modelling†
J Henseler, G Fassott, TK Dijkstra, B Wilson
European Journal of Information Systems 21 (1), 99-112, 2012
1832012
Investigating the moderating role of fit on sports sponsorship and brand equity
J Henseler, B Wilson, O Götz, C Hautvast
International journal of sports marketing & sponsorship 8 (4), 321-329, 2007
1712007
How context shapes value co-creation: spectator experience of sport events
C Horbel, B Popp, H Woratschek, B Wilson
The Service Industries Journal 36 (11-12), 510-531, 2016
1432016
Player transgressions and the management of the sport sponsor relationship
B Wilson, C Stavros, K Westberg
Public Relations Review 34 (2), 99-107, 2008
1422008
Exploring causal path directionality for a marketing model using Cohen’s path method
B Wilson, W Callaghan, CM Ringle, J Henseler
PLS’07 international symposium on PLS and related methods–Causalities …, 2007
106*2007
Exploring Causal Path Directionality for a Marketing Model: Using Cohen’s Path Method
W Callaghan, B Wilson, CM Ringle, J Henseler
PLS, 2007
1062007
Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment
B Popp, B Wilson, C Horbel, H Woratschek
Journal of Strategic Marketing 24 (3-4), 278-294, 2016
892016
The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management
K Westberg, C Stavros, B Wilson
Industrial Marketing Management 40 (4), 603-611, 2011
762011
Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events.
J Henseler, B Wilson, D Vreede
International Journal of Sports Marketing and Sponsorship 10 (3), 244-251, 2009
672009
A sport crisis typology: Establishing a pathway for future research
B Wilson, C Stavros, K Westberg
International Journal of Sport Management and Marketing 7 (1-2), 21-32, 2010
632010
Videogames-as-a-service: converting freemium-to paying-users through pop-up advertisement value
A Hussain, AZ Abbasi, LD Hollebeek, CD Schultz, DH Ting, B Wilson
Journal of Services Marketing, 2021
542021
Investigating the role of identification for social networking Facebook brand pages
B Popp, B Wilson
Computers in Human Behavior 84, 141-152, 2018
472018
Creativity identity in Colombia: the advertising creatives’ perspective
D Roca, B Wilson, A Barrios, O Muñoz-Sánchez
International Journal of Advertising 36 (5), 1-21, 2017
362017
Understanding the entrepreneurial intentions of youth: a PLS multi-group and FIMIX analysis using the model of goal-directed behavior
JC Londono, B Wilson, F Osorio-Tinoco
Journal of Entrepreneurship in Emerging Economies, 2020
332020
An examination of the impact of player transgressions on sponsorship b2b relationships.
K Westberg, C Stavros, B Wilson
International Journal of Sports Marketing and Sponsorship 9 (2), 125-134, 2008
312008
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