| Utilization of relationship-oriented social media in the selling process: A comparison of consumer (B2C) and industrial (B2B) salespeople JN Moore, CD Hopkins, MA Raymond Journal of Internet Commerce 12 (1), 48-75, 2013 | 166 | 2013 |
| Designing the e-servicescape: Implications for online retailers CD Hopkins, SJ Grove, MA Raymond, MC LaForge Journal of Internet Commerce 8 (1-2), 23-43, 2009 | 142 | 2009 |
| Consumer responses to perceived telepresence in the online advertising environment: the moderating role of involvement CD Hopkins, MA Raymond, A Mitra Marketing Theory 4 (1-2), 137-162, 2004 | 142 | 2004 |
| The impact of perceived customer delight on the frontline employee DC Barnes, N Ponder, CD Hopkins Journal of Business Research 68 (2), 433-441, 2015 | 133 | 2015 |
| Social selling: A comparison of social media usage across process stage, markets, and sales job functions JN Moore, MA Raymond, CD Hopkins Journal of Marketing Theory and Practice 23 (1), 1-20, 2015 | 127 | 2015 |
| Educating students to give them a sustainable competitive advantage CD Hopkins, MA Raymond, L Carlson Journal of Marketing Education 33 (3), 337-347, 2011 | 115 | 2011 |
| Making the transition to retirement: appraisals, post‐transition lifestyle, and changes in consumption patterns CD Hopkins, CA Roster, CM Wood Journal of Consumer Marketing 23 (2), 87-99, 2006 | 115 | 2006 |
| The impact of involvement on key service relationships TL Baker, JJ Cronin Jr, CD Hopkins Journal of services Marketing 23 (2), 114-123, 2009 | 112 | 2009 |
| Purchasing's internal service performance: critical external and internal determinants LD Fredendall, CD Hopkins, A Bhonsle Journal of Supply Chain Management 41 (2), 26-38, 2005 | 80 | 2005 |
| Reward preferences of salespeople: How do commissions rate? TB Lopez, CD Hopkins, MA Raymond Journal of Personal Selling & Sales Management 26 (4), 381-390, 2006 | 79 | 2006 |
| Buyer dependence in B2B relationships: The role of supplier investments, commitment form, and trust D Padgett, CD Hopkins, Z Williams Journal of Business Research 119, 13-24, 2020 | 78 | 2020 |
| Personal branding and social media for students in today’s competitive job market KM Hood, MM Robles, CD Hopkins The journal of research in business education 56 (2), 33-47, 2014 | 73 | 2014 |
| Examining the customer equity framework from a consumer perspective A Holehonnur, MA Raymond, CD Hopkins, AC Fine Journal of Brand management 17 (3), 165-180, 2009 | 73 | 2009 |
| Truths, half-truths, and deception: Perceived social responsibility and intent to donate for a nonprofit using implicature, truth, and duplicity in print advertising KJ Shanahan, CD Hopkins Journal of Advertising 36 (2), 33-48, 2007 | 72 | 2007 |
| The moderating role of religiosity on nonprofit advertising CD Hopkins, KJ Shanahan, MA Raymond Journal of Business Research 67 (2), 23-31, 2014 | 69 | 2014 |
| Market mavenship as an influencer of service quality evaluation BT Engelland, CD Hopkins, DA Larson Journal of Marketing Theory and Practice 9 (4), 15-26, 2001 | 65 | 2001 |
| Can consumers recognize misleading advertising content in a media rich online environment? A Mitra, MA Raymond, CD Hopkins Psychology & Marketing 25 (7), 655-674, 2008 | 59 | 2008 |
| Assessing the longitudinal robustness of spectators' perceptions of the functions of sport: Implications for sport marketers SJ Grove, MJ Dorsch, CD Hopkins Journal of Marketing Theory and Practice 20 (1), 23-38, 2012 | 50 | 2012 |
| When is a hierarchy not a hierarchy? Factors associated with different perceptions of needs, with implications for standardization–adaptation decisions in Korea MA Raymond, JD Mittelstaedt, CD Hopkins Journal of Marketing Theory and Practice 11 (4), 12-25, 2003 | 50 | 2003 |
| Examining the role of self-concept theory on motivation, satisfaction, and intent to return of music festival volunteers JR Bachman, WC Norman, CD Hopkins, RS Brookover Event Management 20 (1), 41-52, 2016 | 49 | 2016 |
Les CarlsonUniversity of Nebraska-LincolnEmail được xác minh tại unl.edu
