| The interaction of message frames and reference points in prosocial persuasive appeals PS Loroz Psychology & Marketing 24 (11), 1001-1023, 2007 | 184 | 2007 |
| Golden‐age gambling: Psychological benefits and self‐concept dynamics in aging consumers' consumption experiences PS Loroz Psychology & marketing 21 (5), 323-349, 2004 | 182 | 2004 |
| Consumer attachments to human brands: The “Oprah effect” PS Loroz, BM Braig Psychology & Marketing 32 (7), 751-763, 2015 | 126 | 2015 |
| Boomers and their babies: An exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations PS Loroz, JG Helgeson Journal of Marketing Theory and Practice 21 (3), 289-306, 2013 | 124 | 2013 |
| Beyond poverty: Social justice in a global marketplace L Scott, JD Williams, SM Baker, J Brace-Govan, H Downey, AM Hakstian, ... Journal of Public Policy & Marketing 30 (1), 39-46, 2011 | 72 | 2011 |
| The Generation Gap: A Baby Boomer vs. Gen Y Comparison of Religiosity, Consumer Values, and Advertising Appeal Effectiveness. PS Loroz Advances in Consumer Research 33 (1), 2006 | 55 | 2006 |
| Technological congruence and perceived quality of brand extensions J Story, P Sue Loroz Journal of Product & Brand Management 14 (7), 438-447, 2005 | 29 | 2005 |
| Casino gambling and aging consumers: overcoming barriers and reaping the benefits of experiential leisure consumption PS Loroz Journal of Hospitality & Leisure Marketing 11 (2-3), 115-138, 2004 | 16 | 2004 |
| Teaching marketing in a study abroad program: learning and assessment in an internationalized principles of marketing course PS Loroz Marketing Education Review 19 (3), 3-16, 2009 | 9 | 2009 |
| The Moderating Role of Perceived Behavior–Outcome Covariation on Consumer Estimates of Health Risk PS Loroz, DR Lichtenstein Journal of Public Policy & Marketing 23 (1), 54-64, 2004 | 6 | 2004 |
| Responding to hate speech on social media: A class leads a student movement MB Pepper, A Leithauser, PS Loroz, B Steverson International Journal of Cyber Ethics in Education (IJCEE) 2 (4), 45-54, 2012 | 2 | 2012 |
| The Spokane Indians baseball club: A case study in tribe and team collaboration A Leithauser, PS Loroz, M Kincanon Society for Case Research, 2025 | 1 | 2025 |
| Mission-Driven Marketing Education: Practical Approaches and Problems PS Loroz, JM Stebbins Business Education at Catholic Universities—Exploring the Role of Mission …, 2008 | 1 | 2008 |
| Persuasion wars: Practicing social influence PS Loroz Social Influence 2 (2), 145-157, 2007 | 1 | 2007 |
| How the Marriage of Nike and Tiger Woods Survived. PS Loroz, B Braig Business Case Journal 27 (1), 2020 | | 2020 |
| FullContact: The Case for No-Contact Vacations. PS Loroz, MB Pepper, A Leithauser Journal of Case Studies 37 (1), NA-NA, 2019 | | 2019 |
| Hate Studies in Business: A Course on Recognizing and Combating the Ways Business Organizations Exert Violence on Individuals, Families, and Society PS Loroz, MB Pepper Handbook of Research on Teaching Ethics in Business and Management Education …, 2012 | | 2012 |
| REGISTERED REPORTS EDITOR C Chow, G Guido, RJ Harnish, P Aurier, BJ Babin, AA Bailey, S Benoit, ... | | |
| REGISTERED REPORTS EDITOR A Bilgihan, DR Sersland, RJ Harnish, P Aurier, BJ Babin, RP Bagozzi, ... | | |
| Transforming Tomorrow’s Leaders: Mapping the Mission of a Jesuit Business School MB Pepper, PS Loroz | | |