| The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty M Laroche, MR Habibi, MO Richard, R Sankaranarayanan Computers in human behavior 28 (5), 1755-1767, 2012 | 1659 | 2012 |
| To be or not to be in social media: How brand loyalty is affected by social media? M Laroche, MR Habibi, MO Richard International journal of information management 33 (1), 76-82, 2013 | 1644 | 2013 |
| The roles of brand community and community engagement in building brand trust on social media MR Habibi, M Laroche, MO Richard Computers in human behavior 37, 152-161, 2014 | 928 | 2014 |
| A social commerce investigation of the role of trust in a social networking site on purchase intentions N Hajli, J Sims, AH Zadeh, MO Richard Journal of business research 71, 133-141, 2017 | 897 | 2017 |
| Modeling the impact of internet atmospherics on surfer behavior MO Richard Journal of business research 58 (12), 1632-1642, 2005 | 492 | 2005 |
| Branding co-creation with members of online brand communities N Hajli, M Shanmugam, S Papagiannidis, D Zahay, MO Richard Journal of business research 70, 136-144, 2017 | 491 | 2017 |
| Brand co-creation through social commerce information sharing: The role of social media M Tajvidi, MO Richard, YC Wang, N Hajli Journal of Business Research 121, 476-486, 2020 | 455 | 2020 |
| How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns MV Nepomuceno, M Laroche, MO Richard Journal of Retailing and Consumer Services 21 (4), 619-629, 2014 | 434 | 2014 |
| A proposed model of online consumer behavior: Assessing the role of gender MO Richard, JC Chebat, Z Yang, S Putrevu Journal of Business research 63 (9-10), 926-934, 2010 | 426 | 2010 |
| Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities MR Habibi, M Laroche, MO Richard International Journal of Information Management 34 (2), 123-132, 2014 | 424 | 2014 |
| Online consumer behavior: Comparing Canadian and Chinese website visitors E Mazaheri, MO Richard, M Laroche Journal of Business Research 64 (9), 958-965, 2011 | 324 | 2011 |
| A model of consumer web navigational behavior: conceptual development and application MO Richard, R Chandra Journal of business Research 58 (8), 1019-1029, 2005 | 317 | 2005 |
| Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level MO Richard, JC Chebat Journal of Business Research 69 (2), 541-553, 2016 | 221 | 2016 |
| Testing an extended model of consumer behavior in the context of social media-based brand communities MR Habibi, M Laroche, MO Richard Computers in Human Behavior 62, 292-302, 2016 | 191 | 2016 |
| The influence of culture, emotions, intangibility, and atmospheric cues on online behavior E Mazaheri, MO Richard, M Laroche, LC Ueltschy Journal of Business Research 67 (3), 253-259, 2014 | 173 | 2014 |
| The role of emotions in online consumer behavior: a comparison of search, experience, and credence services E Mazaheri, MO Richard, M Laroche Journal of Services Marketing 26 (7), 535-550, 2012 | 165 | 2012 |
| Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter H Shirdastian, M Laroche, MO Richard International Journal of Information Management 48, 291-307, 2019 | 148 | 2019 |
| How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? M Laroche, M Vinhal Nepomuceno, MO Richard Journal of Consumer Marketing 27 (3), 197-210, 2010 | 147 | 2010 |
| Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture MO Richard, MR Habibi Journal of Business Research 69 (3), 1103-1119, 2016 | 131 | 2016 |
| The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice H Kizgin, BL Dey, YK Dwivedi, L Hughes, A Jamal, P Jones, ... International Journal of Information Management 51, 102026, 2020 | 126 | 2020 |
Michel LarocheRoyal Bank Distinguished Professor of Marketing, Concordia UniversityEmail được xác minh tại concordia.ca