| Cluster analysis in marketing research: Review and suggestions for application G Punj, DW Stewart Journal of Marketing Research 20 (2), 134-148, 1983 | 3662 | 1983 |
| A model of consumer information search behavior for new automobiles GN Punj, R Staelin Journal of Consumer Research 9 (4), 366-380, 1983 | 1370 | 1983 |
| A typology of individual search strategies among purchasers of new automobiles DH Furse, GN Punj, DW Stewart Journal of Consumer Research 10 (4), 417-431, 1984 | 661 | 1984 |
| Repercussions of promoting an ideology of consumption: consumer misbehavior RA Fullerton, G Punj Journal of Business Research 57 (11), 1239-1249, 2004 | 658 | 2004 |
| Choosing to misbehave: A structural model of aberrant consumer behavior RA Fullerton, G Punj ACR North American Advances 20, 1993 | 448 | 1993 |
| An interaction framework of consumer decision making GN Punj, DW Stewart Journal of Consumer Research 10 (2), 181-196, 1983 | 353 | 1983 |
| The choice process for graduate business schools GN Punj, R Staelin Journal of Marketing Research 15 (4), 588-598, 1978 | 352 | 1978 |
| Effect of consumer beliefs on online purchase behavior: The influence of demographic characteristics and consumption values G Punj Journal of Interactive Marketing 25 (3), 134-144, 2011 | 223 | 2011 |
| A cognitive model of customer-based brand equity for frequently purchased products: Conceptual framework and empirical results GN Punj, CL Hillyer Journal of Consumer Psychology 14 (1-2), 124-131, 2004 | 193 | 2004 |
| Impulse buying and variety seeking: Similarities and differences G Punj Journal of Business Research 64 (7), 745-748, 2011 | 176 | 2011 |
| What is consumer misbehavior? RA Fullerton, G Punj ACR North American Advances 24, 1997 | 172 | 1997 |
| Positioning options for achieving brand association: a psychological categorization framework G Punj, J Moon Journal of Business research 55 (4), 275-283, 2002 | 161 | 2002 |
| The effects of cognitive resource requirements, availability, and argument quality on brand attitudes KS Coulter, G Punj Journal of Advertising 33 (4), 53-64, 2004 | 159 | 2004 |
| Consumer decision making on the web: A theoretical analysis and research guidelines G Punj Psychology & Marketing 29 (10), 791-803, 2012 | 139 | 2012 |
| Information search and consideration set formation in a web-based store environment G Punj, R Moore Journal of Business Research 62 (6), 644-650, 2009 | 135 | 2009 |
| Income effects on relative importance of two online purchase goals: Saving time versus saving money? G Punj Journal of Business Research 65 (5), 634-640, 2012 | 120 | 2012 |
| Influence of viewing context on the determinants of attitude toward the ad and the brand KS Coulter, G Punj Journal of Business Research 45 (1), 47-58, 1999 | 117 | 1999 |
| The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business … G Punj Marketing Letters 26, 175-186, 2015 | 106 | 2015 |
| The effects of using a nonverbal (musical) cue on recall and recognition of television advertising: Implications for advertising tracking D Stewart, GN Punj Journal of Business Research 42 (1), 39-51, 1998 | 94 | 1998 |
| Can consumer misbehavior be controlled? A critical analysis of two major control techniques RA Fullerton, G Punj ACR North American Advances 24, 1997 | 91 | 1997 |
David W. StewartLoyola Marymount,University of California Riverside,USC Marshall School of Business,Vanderbilt UnivEmail được xác minh tại lmu.edu