| Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Pada Cafe Roti Gempol Dan Kopi Anjis D Nugraha, TG Saraswati eProceedings of Management 2 (1), 2015 | 31 | 2015 |
| Pengaruh Kepuasan Pelanggan Terhadap Minat Beli Ulang Pada Official Store Scarlett Di Shopee Dan Tokopedia N Kusumadewi, TG Saraswati eProceedings of Management 7 (3), 2020 | 30 | 2020 |
| ANALISIS KESADARAN HALAL SEBAGAI VARIABEL INTERVENING PADA PENGARUH SERTIFIKASI HALAL TERHADAP MINAT BELI KOSMETIK HALAL WARDAH DI KABUPATEN PEMALANG F Aprilia, TG Saraswati Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) 5 (1), 1124-1135, 2021 | 21 | 2021 |
| Pengaruh Celebrity Endorser Valentino Rossi Terhadap Brand Image Sepeda Motor Yamaha (Studi Pada Mahasiswa Fakultas Komunikasi Dan Bisnis Universitas Telkom) FNT Ash-Shiddieq, TG Saraswati eProceedings of Management 1 (3), 2014 | 19 | 2014 |
| Analisis Retail Promotional Mix Dan Pengaruhnya Terhadap Impuls Buying Serta Peranan Gender Sebagai Moderator Pada Marketplace Di Indonesia F Oktafani, RN Rubiyanti, TG Saraswati SEIKO: Journal of Management & Business 4 (3), 403-412, 2022 | 11 | 2022 |
| Applying Importance Performance Analysis to Assess Customer Satisfaction: Mass Rapid Transportation in Indonesia OS Tjitrohartoko, TG Saraswati International Journal of Management, Entrepreneurship, Social Science and …, 2020 | 9 | 2020 |
| Analisis Model Bisnis Pada Bisnis Start-up Web Hosting Di Kota Bandung Menggunakan Business Model Canvas (studi Kasus Pada Qwords. com) AA Utami, TG Saraswati eProceedings of Management 5 (2), 2018 | 7 | 2018 |
| Simulation model for evaluating intensive care unit capacity TG Saraswati, MH Basri Aktual'ni Problemy Ekonomiky= Actual Problems in Economics, 414, 2016 | 7 | 2016 |
| Effect of Training on Employee Performance at Electronics State Owned Company in Bandung A Pangarso, H Mulyaningshih, TG Saraswati, PN Madiawati, FS Aulawi International Conference on Emerging Trends in Academic Research, 1-14, 2014 | 7 | 2014 |
| Analisis Faktor-faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Penyedia Jasa Titip Beli@ goodsxakha BAR Mufti, TG Saraswati eProceedings of Management 6 (1), 2019 | 6 | 2019 |
| Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Maskapai Lion Air (Studi Pada Mahasiswa Administrasi Bisnis Universitas Telkom) MH Sadiqin, TG Saraswati eProceedings of Management 5 (3), 2018 | 6 | 2018 |
| Emosi positif, keterlibatan fashion, kecenderungan konsumsi hedonis terhadap perilaku pembelian impulsif pada konsumen positive emotion, fashion involvement, hedonic … I Ismayuni, TG Saraswati e-Proceeding of Management 2 (3), 3733-3741, 2015 | 6 | 2015 |
| Pengaruh celebrity endorser Fadil Jaidi dalam social media marketing terhadap brand awareness pada bumame farmasi di Kota Jakarta DM Sari, TG Saraswati Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan 4 (Spesial Issue 4), 1846-1854, 2022 | 5 | 2022 |
| Pengaruh Harga, Kualitas Produk Dan Iklan Terhadap Minat Beli Ulang Konsumen Si Akang Snack M Lutfiana, TG Saraswati eProceedings of Management 8 (2), 2021 | 5 | 2021 |
| Analisis Kualitas Pelayanan, Harga, dan Promosi Taman Wisata Alam (TWA) Gunung Tangkuban Perahu dengan Metode Importance Performance Analysis (IPA) M Nurlatifah, TG Saraswati Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) 4 (3), 167-177, 2020 | 5 | 2020 |
| Driving factors of consumer to purchase furniture online on IKEA Indonesia website TG Saraswati Jurnal Sekretaris dan Administrasi Bisnis 2 (1), 19-28, 2018 | 5 | 2018 |
| Pengaruh Foreign Branding Terhadap Perceived Quality Dan Minat Beli Konsumen Pada Sour Sally Bandung D Ariesmendi, TG Saraswati eProceedings of Management 3 (2), 2016 | 5 | 2016 |
| Pengaruh Iklan Terhadap Brand Awareness Dan Dampaknya Terhadap Keputusan Pembelian Pada Produk Pocari Sweat SA Audila, TG Saraswati eProceedings of Management 8 (5), 2021 | 3 | 2021 |
| ANALISIS PENGARUH KONSEP SGCC (CONFORMITY TO SOCIAL NORMS, QUALITY PERCEPTION, SOCIAL PRESTIGE, INTERNET TECHNOLOGY READINESS, DAN BRAND CREDIBILITY) TERHADAP MINAT BELI … NA Jasmine, TG Saraswati Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) 5 (1), 1355-1366, 2021 | 3 | 2021 |
| Social Media Marketing, Electronic Word of Mouth, and its Effect on Purchase Decision Process on The Warunk Upnormal Consumer F Oktafani, NN KM, ME Saputri, TG Saraswati Proceeding of Japan International Business and Management Research …, 2020 | 3 | 2020 |