| A complete empirical ensemble mode decomposition and support vector machine-based approach to predict Bitcoin prices D Aggarwal, S Chandrasekaran, B Annamalai Journal of behavioral and experimental finance 27, 100335, 2020 | 77 | 2020 |
| Evaluating marketer generated content popularity on brand fan pages-A multilevel modelling approach S Chandrasekaran, B Annamalai, SK De Telematics and Informatics 44, 101266, 2019 | 41 | 2019 |
| Analysis of motor vehicle accidents: Comparison between before and during the COVID-19 lockdown in Maharashtra, India A Arun Pathak, S Chandrasekaran, B Annamalai Transportation research record 2677 (4), 503-516, 2023 | 20 | 2023 |
| Social media and tourism: A cross-platform study of Indian DMOs S Chandrasekaran, SH RV, B Annamalai Current Issues in Tourism 26 (16), 2727-2744, 2023 | 15 | 2023 |
| The power of words: driving online consumer engagement in Fintech ShabbirHusain, R.V., Pathak, A.A., Chandrasekaran, S., Annamalai, B. International Journal of Bank Marketing, 2023 | 9 | 2023 |
| Decoding user interaction dynamics on Facebook fan page: A sentiment mining approach S Chandrasekaran, S Kumar De Global Business Review 22 (5), 1146-1159, 2021 | 8 | 2021 |
| Global multi-sport events: content strategy for driving fan engagement on Twitter RV Shabbirhusain, B Annamalai, S Chandrasekaran Sport, Business and Management: An International Journal 13 (4), 450-469, 2023 | 6 | 2023 |
| Driving citizen engagement through Twitter: The case of COVID‐19 vaccination drive in India B Annamalai, S Chandrasekaran, AA Pathak Journal of Public Affairs, e2858, 2023 | 4 | 2023 |
| Cultural differences in sports fan engagement on Facebook: a comparison of Australian and Indian cricket league B Annamalai, RV ShabbirHusain, S Chandrasekaran, S Varshney International Journal of Sport Management and Marketing 22 (1-2), 120-141, 2022 | 4 | 2022 |
| Examination of multiple perspectives of sustainability in business B Annamalai, P Ranjan, S Chandrasekaran, RRR Singareddy Interdisciplinary Environmental Review 20 (1), 32-46, 2019 | 4 | 2019 |
| Conceptual Mapping of Sensory Cues with Brand Association. B Annamalai, S Chandrasekaran South Asian Journal of Management 26 (3), 2019 | 2 | 2019 |
| Distribution Fitting for Zero Day Vulnerability Life Spans: A Quantitative assessment with reference to Weibull Distribution CS Janani Great Lakes Herald 8 (1), 59-69, 2014 | 2 | 2014 |
| Social media content strategy for DMOs: examining linguistic style in times of crisis S Chandrasekaran, RV ShabbirHusain, B Annamalai Asia Pacific Journal of Tourism Research 29 (5), 559-576, 2024 | 1 | 2024 |
| What to Say: Demystifying Tourism Content Marketing Strategy RV Shabbirhusain, B Annamalai, S Chandrasekaran Tourism Review International, 2024 | 1 | 2024 |
| Navigating the initial stages of the pandemic using knowledge management: An integrated framework V Elembilassery, S Chakraborty, S Chandrasekaran Knowledge and Process Management 29 (4), 383-394, 2022 | 1 | 2022 |
| Topical review of firms' annual reports on mergers and acquisitions using latent dirichlet allocation S Chandrasekaran, RRR Singareddy, B Annamalai Proceedings of the Australasian Computer Science Week Multiconference, 48, 2018 | 1 | 2018 |
| Driving Digital Consumer Engagement for Sponsor Brands: The Case of FIFA World Cup 2022 B Annamalai, S Chandrasekaran, RV ShabbirHusain, M Yoshida Event Management, 2024 | | 2024 |
| An analysis of network neutrality regulation with reference to price discrimination S Chandrasekaran International Journal of Management and Network Economics 4 (3), 217-229, 2019 | | 2019 |
Balamurugan AnnamalaiAssistant Professor (Marketing)Email được xác minh tại astra.xlri.ac.in