Theo dõi
Hean Tat KEH (郭贤达)
Hean Tat KEH (郭贤达)
Professor of Marketing, Monash Business School, Monash University.
Email được xác minh tại monash.edu - Trang chủ
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs
HT Keh, TTM Nguyen, HP Ng
Journal of Business Venturing 22 (4), 592-611, 2007
17172007
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment
HT Keh, Y Xie
Industrial marketing management 38 (7), 732-742, 2009
13192009
Opportunity evaluation under risky conditions: The cognitive processes of entrepreneurs
HT Keh, MD Foo, BC Lim
Entrepreneurship Theory and Practice 27 (2), 125-148, 2002
11432002
Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards
HT Keh, YH Lee
Journal of retailing 82 (2), 127-136, 2006
4942006
Efficiency, effectiveness and productivity of marketing in services
HT Keh, S Chu, J Xu
European journal of operational research 170 (1), 265-276, 2006
3832006
How do price fairness perceptions differ across culture?
LE Bolton, HT Keh, JW Alba
Journal of Marketing Research 47 (3), 564-576, 2010
3742010
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
S Chu, HT Keh
Marketing Letters 17, 323-331, 2006
3512006
Brand concepts as representations of human values: do cultural congruity and compatibility between values matter?
CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle
Journal of marketing 76 (4), 92-108, 2012
2962012
Retail Customers as Partial Employees in Service Provision: A Conceptual Framework
HT Keh, CW Teo
International Journal of Retail & Distribution Management 29 (8), 370-378, 2001
2782001
Customer reactions to service separation
HT Keh, J Pang
Journal of marketing 74 (2), 55-70, 2010
2622010
Modelling hybrid distribution channels: A game-theoretic analysis
SY Park, HT Keh
Journal of Retailing and Consumer Services 10 (3), 155-167, 2003
2502003
The effects of R&D and advertising on firm value: An examination of manufacturing and nonmanufacturing firms
YK Ho, HT Keh, JM Ong
IEEE Transactions on Engineering Management 52 (1), 3-14, 2005
2432005
Retail productivity and scale economies at the firm level: a DEA approach
HT Keh, S Chu
Omega 31 (2), 75-82, 2003
2432003
A re-examination of service standardization versus customization from the consumer’s perspective
Y Ding, HT Keh
Journal of Services Marketing 30 (1), 16-28, 2016
2342016
Understanding and measuring brand love
HT Keh, J Pang, S Peng
Society for Consumer Psychology Conference Proceedings, Santa Monica 6, 84-88, 2007
2172007
The effects of advertising and brand value on future operating and market performance
LL Eng, HT Keh
Journal of Advertising 36 (4), 91-100, 2007
1852007
The complexities of perceived risk in cross-cultural services marketing
HT Keh, J Sun
Journal of International Marketing 16 (1), 120-146, 2008
1792008
Services Marketing in Asia: Managing People, Technology and Strategies
C Lovelock, J Wirtz, HT Keh, X Lu
177*2005
Perceptions of culture in multicultural space: Joint presentation of images from two cultures increases in-group attribution of culture-typical characteristics
CY Chiu, LA Mallorie, HT Keh, W Law
Journal of Cross-Cultural Psychology 40 (2), 282-300, 2009
1702009
The beautiful, the cheerful, and the helpful: The effects of service employee attributes on customer satisfaction
HT Keh, R Ren, SR Hill, X Li
Psychology & Marketing 30 (3), 211-226, 2013
1692013
Hệ thống không thể thực hiện thao tác ngay bây giờ. Hãy thử lại sau.
Bài viết 1–20