| Influencer Marketing. Conecta tu marca con tu público P SanMiguel | 117 | 2020 |
| How to communicate sustainability: From the corporate Web to E-commerce. The case of the fashion industry P SanMiguel, S Pérez-Bou, T Sádaba, P Mir-Bernal Sustainability 13 (20), 11363, 2021 | 56 | 2021 |
| Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors P SanMiguel, T Sádaba Journal of Global Fashion Marketing 9 (1), 40-58, 2018 | 56 | 2018 |
| Revisión de los Influentials en moda con la aparición de Internet: estudio del caso español a través de Stylelovely. com T Sádaba, P SanMiguel Revista de comunicación 13 (1), 60-83, 2014 | 55 | 2014 |
| Influencers:¿ una profesión aspiracional para millennials? P SanMiguel Revista de Estudios de Juventud, 129-144, 2017 | 44* | 2017 |
| Consumo de información de moda entre los/as millennials P SanMiguel, T Sádaba Revista Prisma Social, 186-208, 2019 | 41 | 2019 |
| The impact of attitudes towards influencers amongst millennial fashion buyers P SanMiguel, S Guercini, T Sádaba Studies in Communication Sciences, 2018 | 39 | 2018 |
| Fashion communication research: A way ahead L Cantoni, F Cominelli, N Kalbaska, M Ornati, T Sádaba, P SanMiguel Studies in Communication Sciences 20 (1), 121-125, 2020 | 28 | 2020 |
| Communication crisis in fashion: from the rana plaza tragedy to the bravo tekstil factory crisis T Sádaba, P SanMiguel, P Gargoles International conference on fashion communication: between tradition and …, 2019 | 27 | 2019 |
| Fashion Blog's Engagement in the Customer Decision Making Process T Sadaba, P SanMiguel Handbook of research on global fashion management and merchandising, 211-230, 2016 | 26 | 2016 |
| Is the golden era of fashion blogs over? An analysis of the Italian and Spanish fields of fashion blogging M Pedroni, T Sádaba, P SanMiguel Fashion tales. Feeding the imaginary, 105-124, 2017 | 23 | 2017 |
| Localization and cultural adaptation on the web: An explorative study in the fashion domain A Noris, P SanMiguel, L Cantoni HCI in Business, Government and Organizations: 7th International Conference …, 2020 | 18 | 2020 |
| Description of the exposure of the most-followed Spanish Instamoms’ children to social media F Garrido, A Alvarez, JL González-Caballero, P Garcia, B Couso, I Iriso, ... International Journal of Environmental Research and Public Health 20 (3), 2426, 2023 | 15 | 2023 |
| Análisis de los primeros estudios sobre el liderazgo personal y la difusión de tendencias de moda (1950-2000) P Sanmiguel, T Sádaba RIHC. Revista Internacional de Historia de la Comunicación 1 (10), 99-121, 2018 | 13 | 2018 |
| Fashion brands in the metaverse: Achievements from a marketing perspective P SanMiguel, T Sádaba, N Sayeed Journal of Global Fashion Marketing 15 (3), 320-340, 2024 | 11 | 2024 |
| Fashion Shows: The Greatest Show on Earth P SanMiguel, A Rus-Navas, T Sádaba International Conference on Fashion communication: between tradition and …, 2023 | 10 | 2023 |
| Instagram: digital behavior in luxury fashion brands M Torregrosa, C Sánchez-Blanco, P SanMiguel, J del Río Pérez International Conference on Fashion communication: between tradition and …, 2023 | 10 | 2023 |
| Digital User Behavior in Fashion E-Commerce. A Business Model Comparative Study P SanMiguel, T Sádaba HCI in Business, Government and Organizations: 7th International Conference …, 2020 | 9 | 2020 |
| Relevancia del Modelo 4E en las narrativas del influencer marketing: el caso Daniel Wellington M Velar, P SanMiguel Redmarka. Revista de Marketing Aplicado 24 (2), 180-200, 2020 | 7 | 2020 |
| Fashion Influentials: prescripción y liderazgo en moda T Sádaba, P SanMiguel Moda en el entorno digital, 111-121, 2015 | 7 | 2015 |
Teresa SádabaORCID 0000-0002-2441-5724 Professor of Communication, Universidad de NavarraEmail được xác minh tại unav.es