Theo dõi
Bayram Zafer Erdogan
Bayram Zafer Erdogan
Professor of Marketing, Anadolu University, Eskisehir/Turkey
Email được xác minh tại anadolu.edu.tr
Tiêu đề
Trích dẫn bởi
Trích dẫn bởi
Năm
Celebrity endorsement: A literature review
BZ Erdogan
Journal of Marketing Management 15 (4), 291-314, 1999
33531999
Selecting celebrity endorsers: the practitioner’s perspective
BZ ERDOGAN, MJ BAKER, S TAGG
Journal of Advertising Research 41 (3), 39-48, 2001
12082001
The influence of religion on attitudes towards the advertising of controversial products
KS Fam, DS Waller, BZ Erdogan
European Journal of marketing 38 (5/6), 537-555, 2004
10212004
Advertising of controversial products: a cross‐cultural study
DS Waller, KS Fam, B Zafer Erdogan
Journal of consumer marketing 22 (1), 6-13, 2005
2852005
Effects of ethnocentric tendency on consumers' perception of product attitudes for foreign and domestic products
B Zafer Erdogan, C Uzkurt
Cross Cultural Management: An International Journal 17 (4), 393-406, 2010
1902010
Managerial mindsets and the symbiotic relationship between sponsorship and advertising
B Zafer Erdogan, PJ Kitchen
Marketing Intelligence & Planning 16 (6), 369-374, 1998
1761998
Towards a practitioner-based model of selecting celebrity endorsers
BZ Erdogan, MJ Baker
International Journal of Advertising 19 (1), 25-42, 2000
1752000
Kurumsal imajın şirketin farklı paydaşları tarafından algılanışı üzerine bir araştırma
BZ Erdoğan, K Develioğlu, S Gönüllüoğlu, H Özkaya
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 15, 55-76, 2006
1522006
Celebrity endorsement: Advertising agency managers’ perspective
BZ Erdogan, M Baker
Cyber-Journal of Sport Marketing 3 (3), 1999
991999
Advertising complainants: who and where are they?
K Crosier, BZ Erdogan
Journal of Marketing Communications 7 (2), 109-120, 2001
812001
Pazarlama ilkeler ve yönetim
BZ Erdoğan
Bursa: Ekin Yayınevi, 2014
782014
Pazarlama Teorisi’nin Felsefi Temelleri: Değişim mi, İlişki mi?
BZ Erdoğan, MA Tiltay, HS Kimzan
Tüketici ve Tüketim Araştırmaları Dergisi 3 (1), 1-28, 2011
772011
Endorsement practice: How agencies select spokespeople
BZ Erdogan, T Drollinger
Journal of advertising research 48 (4), 573-582, 2008
752008
Increasing mail survey response rates from an industrial population: A cost-effectiveness analysis of four follow-up techniques
BZ Erdogan, MJ Baker
Industrial Marketing Management 31 (1), 65-73, 2002
732002
Girişimcilik ve kobiler teori ve uygulama
BZ Erdoğan
Ekin Basım Yayın Dağıtım, 2009
652009
Pazarlama yönetimi
BZ Erdoğan, E Eroğlu
Anadolu Üniversitesi, 2012
562012
Pazarlama: Küresel krizin suçlusu mu, kurtarıcısı mı
BZ Erdoğan
Tüketici ve Tüketim Araştırmaları Dergisi 1 (1), 41-51, 2009
562009
Getting the best out of celebrity endorsers: Take care picking your celebrity, but don't ignore the bandwagon
BZ Erdogan, P Kitchen
Admap 33, 17-20, 1998
561998
Bir İlişkisel Pazarlama Aracı Olarak Sanal Topluluklar
BZ Erdoğan, T Torun
Pazarlama ve Pazarlama Araştırmaları Dergisi 2 (4), 45-71., 2009
552009
Kurumsal İmaj Oluşturulmasına İlişkin Bir Literatür Taraması
BZ Erdoğan, G Sevgi, Ö Hakan
Pazarlama Dünyası 19 (4), 50-57, 2005
522005
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