| Discursive constructions of white Nordic masculinities in right-wing populist media OC Norocel, T Saresma, T Lähdesmäki, M Ruotsalainen Men and Masculinities 23 (3-4), 425-446, 2020 | 77 | 2020 |
| “Not only for a celebration of competitive overwatch but also for national pride”: Sportificating the Overwatch World Cup 2016 R Turtiainen, U Friman, M Ruotsalainen Games and Culture 15 (4), 351-371, 2020 | 75 | 2020 |
| “There Are No Women and They All Play Mercy”: Understanding and Explaining (the Lack of) Women’s Presence in Esports and Competitive Gaming M Ruotsalainen, U Friman Proceedings of Nordic DiGRA 2018 Conference, 2018 | 62 | 2018 |
| Performing ‘us’ and ‘other’: Intersectional analyses of right-wing populist media OC Norocel, T Saresma, T Lähdesmäki, M Ruotsalainen European Journal of Cultural Studies 25 (3), 897-915, 2022 | 30 | 2022 |
| Host Culture Acceptance, Religiosity, and the Threat of Muslim Immigration An Integrated Threat Analysis in Spain SM Croucher, F Galy-Badenas, M Ruotsalainen Journal of Intercultural Communication 14 (2), 1-14, 2014 | 27 | 2014 |
| Gender and toxic meritocracy in competitive overwatch: Case “Ellie” U Friman, M Ruotsalainen Modes of esports engagement in overwatch, 135-154, 2022 | 23 | 2022 |
| "I never gave up" engagement with playable characters and esports players of overwatch T Välisalo, M Ruotsalainen Proceedings of the 14th International Conference on the Foundations of …, 2019 | 21 | 2019 |
| The World Hobbit Project in Finland: Audience responses and transmedial user practices AK Koistinen, M Ruotsalainen, T Välisalo Participations: Journal of audience and reception Studies 13 (2), 356-379, 2016 | 18 | 2016 |
| The light, the dark, and everything else: making sense of young people's digital gaming M Meriläinen, M Ruotsalainen Frontiers in Psychology 14, 1164992, 2023 | 17 | 2023 |
| “Cute Goddess is Actually an Aunty”: The Evasive Middle-Aged Woman Streamer and Normative Performances of Femininity in Video Game Streaming M Ruotsalainen Television & New Media 23 (5), 487-497, 2022 | 14 | 2022 |
| Populism on the loose U Kovala, E Palonen, T Saresma, M Ruotsalainen Jyväskylän yliopisto, Nykykulttuurin tutkimuskeskus, 2018 | 14 | 2018 |
| Patterns of reception in Denmark, Finland, and Sweden: In search of interpretive communities I Hirsjärvi, U Kovala, M Ruotsalainen Participations 13 (2), 263-288, 2016 | 12 | 2016 |
| Vihapuheen” nousu julkisessa keskustelussa M Ruotsalainen Jätkät ja jytkyt. Perussuomalaiset ja populismin retoriikka. Tampere: Vastapaino, 2017 | 11 | 2017 |
| Overwatch esports and the (re) configurations of gender and nationality M Ruotsalainen JYU dissertations, 2022 | 10 | 2022 |
| Modes of esports engagement in overwatch M Ruotsalainen, M Törhönen, VM Karhulahti Springer Nature, 2022 | 10 | 2022 |
| Monikulttuurisuuskeskustelu Suvivirrestä maahanmuuttajamyyttiin M Ruotsalainen, T Saresma Jätkät ja jytkyt. Perussuomalaiset ja populistinen retoriikka, 151-180, 2017 | 9 | 2017 |
| Turvetta tupaan: faktat, valheet ja affektiivinen vastaanotto Turveinfo-mainoskampanjassa J Arjoranta, I Hirsjärvi, U Kovala, T Saresma, M Ruotsalainen Media & viestintä 40 (3-4), 2017 | 8 | 2017 |
| Young video game players’ self-identified toxic gaming behaviour: An interview study M Ruotsalainen, M Meriläinen Eludamos: Journal for Computer Game Culture 14 (1), 147-173, 2023 | 7 | 2023 |
| Communicating and practicing diversity, equity, and inclusion in Finnish esports organizations: Challenges and opportunities U Friman, M Ruotsalainen, M Ståhl Journal of Electronic Gaming and Esports 1 (1), 2023 | 7 | 2023 |
| “SEXUALITY DOES NOT BELONG TO THE GAME”–DISCOURSES IN OVERWATCH COMMUNITY AND THE PRIVILEGE OF BELONGING T Välisalo, M Ruotsalainen Who is your favourite character? 22, 3, 2023 | 7 | 2023 |