Joonas Rokka

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Finansman sağlayan kuruluşun getirdiği zorunluluğa dayalı olarak

Katkıda bulunan yazarlar

Joel HietanenProfessor, University of Helsinki, Centre for Consumer Society Researchhelsinki.fi üzerinde doğrulanmış e-posta adresine sahip
Bruno GodeyProfessor (Full) - NEOMA BSneoma-bs.fr üzerinde doğrulanmış e-posta adresine sahip
Daniele Pederzolineoma business schoolneoma-bs.fr üzerinde doğrulanmış e-posta adresine sahip
Henrikki Tikkanen, D.Sc. (Int'l Marketin...A. I. Virtanen Professor of Consumer Research & Marketing, Aalto University School of Businessaalto.fi üzerinde doğrulanmış e-posta adresine sahip
John SchoutenCanada Research Chair in Social Enterprise, Memorial University, Newfoundland and Labradormun.ca üzerinde doğrulanmış e-posta adresine sahip
Johanna MoisanderAalto University School of Businessaalto.fi üzerinde doğrulanmış e-posta adresine sahip
Niklas WoermannAssociate Professor of Consumption, Culture, and Commerce, University of Southern Denmarksam.sdu.dk üzerinde doğrulanmış e-posta adresine sahip
Robin CannifordUniversity of Bathbath.ac.uk üzerinde doğrulanmış e-posta adresine sahip
Anu ValtonenProfessor, University of Laplandulapland.fi üzerinde doğrulanmış e-posta adresine sahip
Nikhilesh DholakiaProfessor Emeritus, University of Rhode Islanduri.edu üzerinde doğrulanmış e-posta adresine sahip

Takip et

Joonas Rokka

Professor of Marketing, EMLYON Business School

em-lyon.com üzerinde doğrulanmış e-posta adresine sahip - Ana Sayfa

consumer culture theory consumer experience lifestyle branding videography


Başlık Alıntılara göre sırala Yıla göre sırala Başlığa göre sırala	Alıntı yapanlar Alıntı yapanlar	Yıl
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh Journal of business research 69 (12), 5833-5841, 2016	2490	2016
Preference for green packaging in consumer product choices–do consumers care? J Rokka, L Uusitalo International Journal of Consumer Studies 32 (5), 516-525, 2008	722	2008
Timeflow: How Consumption Practices Shape Consumers' Temporal Experiences N Woermann, J Rokka Journal of Consumer Research 41 (6), 1486-1508, 2015	271	2015
Exploring virtual worlds: success factors in virtual world marketing H Tikkanen, J Hietanen, T Henttonen, J Rokka Management Decision 47 (8), 1357-1381, 2009	248	2009
Balancing acts: Managing employees and reputation in social media J Rokka, K Karlsson, J Tienari Journal of Marketing Management 30 (7-8), 802-827, 2014	213	2014
Heterotopian selfies: how social media destabilizes brand assemblages J Rokka, R Canniford European Journal of Marketing 50 (9/10), 1789-1813, 2016	188	2016
Environmental dialogue in online communities: negotiating ecological citizenship among global travellers J Rokka, J Moisander International Journal of Consumer Studies 33 (2), 199-205, 2009	159	2009
Netnographic inquiry and new translocal sites of the social J Rokka International journal of consumer studies 34 (4), 381-387, 2010	148	2010
Strategic approaches to augmented reality deployment by luxury brands A Javornik, K Duffy, J Rokka, J Scholz, K Nobbs, A Motala, A Goldenberg Journal of Business Research 136, 284-292, 2021	141	2021
Consumer Culture Theory’s future in marketing J Rokka Journal of Marketing Theory and Practice 29 (1), 114-124, 2021	101	2021
Market practices in countercultural market emergence J Hietanen, J Rokka European Journal of Marketing 49 (9/10), 1563-1588, 2015	99	2015
Algorithmic consumer culture M Airoldi, J Rokka Consumption Markets & Culture, 2022	91	2022
Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research J Hietanen, J Rokka, JW Schouten Journal of Business Research 67 (9), 2019-2022, 2014	68	2014
Champagne: marketplace icon J Rokka Consumption Markets & Culture 20 (3), 275-283, 2017	63	2017
Screening marketing: Videography and the expanding horizons of filmic research J Rokka, J Hietanen, D Brownlie Journal of Marketing Management 34 (5-6), 421-431, 2018	37	2018
Videography in consumer research; visions for a method on the rise K De Valck, J Rokka, J Hietanen Finanza Marketing e Produzione 27 (4), 81-100, 2009	37*	2009
On positioning videography as a tool for theorizing J Rokka, J Hietanen Recherche et Applications en Marketing (English Edition) 33 (3), 106-121, 2018	33	2018
Companion for the videography ‘Monstrous organizing—The dubstep electronic music scene’ J Hietanen, J Rokka Organization 25 (3), 320-334, 2018	33	2018
EMPLOYEE WELL-BEING PROFILES DURING COVID-19 LOCKDOWN: A Latent Profile Analysis of French and UK employees LK Harju, J Rokka, M Lopes, M Airoldi, K Raïes Frontiers in Psychology 12, 2181, 2021	27	2021
"Feeling in Control": Optimal Busyness and the Temporality of Organizational Controls I Lupu, J Rokka Organization Science, 2021	26	2021

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